How to grow your Salesforce CRM Database through interactive content
Grow & Enrich Salesforce CRM data
One of the key factors behind the skyrocketing popularity of CRM solution for most business types is ability to easily access, and manipulate data on your prospective buyers, fanbase, audience or customers.
Companies need access to this data in real time to make agile decisions.
One of the biggest challenges with utilising CRMs effectively is data. Many businesses struggle to capture data for their CRM. Whether that's adding new customer profiles to that database or enriching existing profiles.
A CRM that doesn’t work for the business is ultimately worthless.
The key CRM challenge
The key challenge isfinding effective ways to capture data without delivering bad customer experiences. Adding new profiles and enriching existing profiles enables more effective CRM use.
We found the answer lies in creating interactive content that your audience enjoys engaging with. That content becomes a "Trojan horse" to capture the data you need. When the interactive content is fun and engaging, audiences willingly share their data.
Building your CRM database can be challenging. However there are a few methods we’ve found to be exceptionally effective, and GDPR friendly.
Here’s what we’ve found...
Forms work - but performance is weak, or inconsistent
The median conversion rate for form submissions, across the board, is 3-5% according to Gravity Forms, one of the premier form building plugins for Wordpress.
These conversion rates are poor; in context they mean that only 3-5% of people that start with the form will complete it to submission. And we’ve seen numbers far lower than this, 0.1-0.5% conversion, reported as common.
Why don’t forms perform well?
- Forms are boring and tedious for users to fill out
- Most business make forms too long, which drastically lowers conversion rates
- People are becoming more wary of filling out forms as they know they’ll be marketed to afterwards - basically, the audience doesn’t see their data as a worthwhile exchange for the experience
How we get conversion rates of 60% or higher on our form submissions
Forms can work very well, but there’s a piece that everyone forgets. This is where Campaignware lives.
Here’s how we do it:
Give people a reason to fill out a form
Ebooks, webinars and infographics in exchange for data isn’t enough anymore.
You need to deliver a positive experience BEFORE asking for their data - that is, before the form. This is how marketers and organisations can drastically increase conversion rates.
This can take shape in many different ways:
- Entering a quiz
- Playing a mini game
- Uploading content
- Entering a poll
Once the user has had a positive experience, they’re far more likely to give their data to you.
By gamifying your data capture tools, you will skyrocket your conversions.
It’s not as hard as it sounds
Tools like Campaignware offer pre-built solutions to create gamified forms - which can be implemented for free.
Here’s an example of how you can create a gamified quiz with a form for data capture.
It’s a lot simpler than you think! Try one here for free.
The equation is simple:
Engaging experiences + a form = more data for your CRM
That’s how you can grow your database and enrich your data profiles to deliver more effective personalised marketing to drive results.