Data Talks x Canberra Raiders

We’re excited to share some news that can take your fan engagement and the value of your data to the next level!

Campaignware has officially partnered with Data Talks, one of the world’s leading sports customer data platforms, to deliver a seamless and powerful integration for our customers.

What is a CDP, and why is it different from a CRM?

CDP's goal is to unify and organise your customer data from multiple sources into a single centralised customer profile to provide a wholistic view of that customer. They also excel in segmenting customers.

 It differs from a CRM, which is designed less for unifying data, and more for managing customer relationships and workflow.

What does this mean for you?

With this connection, data collected from your Campaignware activations now syncs effortlessly with Data Talks’ advanced CDP thanks to a standardised integration which means the data be configured in just a few clicks. 

That means you can unlock:

• Richer Fan Profiles: Go beyond contact details to map out your fans’ preferences, behaviour, and interactions.
• Easy Segmentation: Instantly create and update audience segments for tailored campaigns, offers, and outreach.
• Actionable Insights: Turn every fan touchpoint into informed decisions, smarter marketing, and stronger sponsor results.
• Seamless Data Flow: All set up by the Campaignware and Data Talks teams, with minimal effort required on your end.

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Canberra Raiders' Success Story

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The Canberra Raiders, joint clients of both Campaignware and Data Talks, have already seen the benefits of this integration. 

 The setup process was smooth and managed, so the Raiders could focus on engaging fans, not handling tech headaches.

Glenn Safi, Sponsorship Manager at the Raiders, shared:

"The Raiders are excited to see a strategic integration announced between Data Talks, our customer data platform provider, and Campaignware, the fan engagement technology we use to deliver interactive and personalised experiences such as quizzes, polls, and competitions.

We look forward to continuing to use Campaignware to drive fan engagement, sponsor activation, and data capture initiatives which are now enhanced by Data Talks’ powerful capabilities to turn those interactions into actionable insights that help us better understand our fans, strengthen connections, and support long-term growth."

How does the integration work?

It’s easy:

• If you’re interested in learning more about Data Talks CDP solution, just let us know and we’d be happy to refer you to the Data Talks team.
• If you’re already using Data Talks, just let us know and we’ll facilitate the integration with the Data Talks team.

Want to learn more or see it in action?

Book a call with our team and we’ll walk you through how the Campaignware and Data Talks integration can help you grow your database, drive sponsor value, and truly know your audience.

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