The Canberra Raiders, the NRL club, use Campaignware's integration with Data Talks to send data from their quizzes, polls and competitions into their customer data platform (CDP). As joint clients of both, the Raiders had the integration set up and managed for them, so the team could focus on engaging fans rather than the technology.
The challenge
The Raiders use Data Talks as their customer data platform and Campaignware to run quizzes, polls and competitions. To get the most from both, data collected in each campaign needed to flow into one profile for each fan, ready to segment and act on.
What is a CDP, and how is it different from a CRM?
A customer data platform (CDP) brings customer data from many sources together into one central profile for each customer, giving a complete view of that person. CDPs are also strong at segmenting customers. A CRM is designed less for unifying data and more for managing customer relationships and workflow.
What they did
Campaignware and Data Talks built a standard integration, so data collected in Campaignware campaigns syncs to the Data Talks CDP and can be configured in a few clicks. The Campaignware and Data Talks teams set it up, with minimal effort needed from the club.
The results
The Raiders have already seen the benefits. The setup was smooth and managed, so the club could focus on engaging fans, not on technical problems. The integration gives them:
- Richer fan profiles: fans' preferences, behaviour and interactions, not just contact details
- Easy segmentation: audience segments created and updated instantly for tailored campaigns, offers and outreach
- Insights to act on: every fan touchpoint informs decisions, smarter marketing and stronger sponsor results
- Data that flows on its own: set up by the two teams, with minimal effort from the club
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In their words
“The Raiders are excited to see a strategic integration announced between Data Talks, our customer data platform provider, and Campaignware, the fan engagement technology we use to deliver interactive and personalised experiences such as quizzes, polls, and competitions.
We look forward to continuing to use Campaignware to drive fan engagement, sponsor activation, and data capture initiatives which are now enhanced by Data Talks’ powerful capabilities to turn those interactions into actionable insights that help us better understand our fans, strengthen connections, and support long-term growth.”
Glenn Safi, Sponsorship Manager, Canberra Raiders
Key takeaways
- Campaign data is worth more when it lands in one profile for each fan in your customer data platform.
- A standard integration, set up by the Campaignware and Data Talks teams, kept the technical work off the club.
- Richer profiles make segments for offers, outreach and sponsor reporting quick to build.
How to connect Campaignware and Data Talks
- Already using Data Talks? Let us know and we'll set up the integration with the Data Talks team.
- Interested in Data Talks? Let us know and we'll introduce you to the Data Talks team.
Try it for your club
Run a quiz with the trivia template and every entry adds to a fuller picture of your fans. See how clubs and leagues use a fan engagement platform to grow data they own.
Book a demo to see how the Campaignware and Data Talks integration can help you grow your database, drive sponsor value and know your audience.