Simonds Homes and Geelong FC, working with agency Bastion EBA, used Campaignware to run the Simonds 70th Birthday Giveaway. The competition collected entrants and told Simonds which Geelong fans were interested in buying a new home, and when they were looking to decide. Result: a 29% uplift in new home buyer leads.
What they did
The giveaway was a competition designed for more than entries. Alongside each entry it asked the two things Simonds most needed to know: which Geelong fans were interested in buying a new home, and when they were looking to make the decision.
Data was collected in real time, so Simonds could see which entrants were in the market for a new home and when they planned to decide.
The results
- A 29% uplift in new home buyer leads for Simonds Homes
- Results that greatly exceeded expectations for both the brand and the rights holder
Try it for your brand
If you sponsor a club, a competition like this goes beyond logo placements and turns the sponsorship into leads you can measure, with the questions your sales team needs answered at entry. Build one from the forms template or the sweepstakes template, and see how brands use Campaignware. Geelong FC also ran a fan MVP vote that generated leads for Ford.
Want to run something similar? Book a demo, or talk through your project.
