In 2025, Data Talks, a customer data platform (CDP) for sports organisations, and Campaignware announced a strategic partnership. Clubs and federations can now pair Campaignware's quizzes, polls, predictions and competitions with the Data Talks CDP, turning every fan interaction into structured data for smarter segmentation and long-term growth.
About the partnership
Campaignware lets rights holders create interactive digital experiences without writing a line of code. Data Talks brings the first-party data those experiences collect into a single source of truth for each fan. Together, they help rights holders engage fans in real time and turn those interactions into data they can act on.
How the partnership creates impact
- Campaignware helps clubs and federations build and launch branded digital experiences quickly, in their own brand.
- Data Talks unifies and activates the first-party data that results, turning engagement into smarter segmentation, more relevant campaigns and growth in ticketing, merchandise and sponsorship revenue.
- Together, they give rights holders one connected way to attract, engage and grow value from their audiences.
What it means for clubs
Data from Campaignware campaigns syncs to Data Talks through a standard integration, so each quiz, poll or competition adds to a fuller profile of every fan. The Canberra Raiders, a client of both, had the integration set up by the two teams, with minimal effort from the club. Read how the Canberra Raiders use the integration.
- Already using Data Talks? Let us know and we'll set up the integration with the Data Talks team.
- Interested in Data Talks? Let us know and we'll introduce you to the Data Talks team.
In their words
“Campaignware’s technology perfectly complements our platform. They create digital touchpoints that fans genuinely want to engage with, and we make sure every interaction feeds into a single source of truth. Together, we give rights holders the ability to turn those moments of engagement into long‑term relationships and revenue.”
Stefan Lavén, Founder, Data Talks
“We’re excited to join forces with Data Talks. Their expertise in data activation means every Campaignware experience can go beyond just engagement, helping rights holders understand their fans better and create strategies that grow value season after season.”
Adam Mussa, Founder, Campaignware
Who they work with
Data Talks' clients include Collingwood, Dolphins NRL and the Canberra Raiders. At the time of the announcement, Campaignware's clients included Melbourne Storm, the NSW Blues, the Crusaders and the Welsh Football Association. Find out more about Data Talks at datatalks.se.
Try it for your club
Run a quiz with the trivia template and every entry adds to a fuller picture of your fans. See how clubs and leagues use a fan engagement platform to grow data they own.
About Campaignware
Campaignware is an audience engagement platform. Clients use it to launch quizzes, predictors and competitions in minutes, with no code, to grow a database they own and open up new revenue.
Founded in 2018, based in Sydney, working across four markets (Australia, New Zealand, the UK and Europe). Thousands of campaigns and millions of audience records.
