September 1, 2021

Ford Fan MVP + Geelong FC

Ford captured business-critical insight

Ford and Geelong FC celebrated the return to Football with a Fans MVP voting tool

This simple yet effective campaign worked as a voting tool and lead generation for Ford to determine fans place in the car buying cycle, along with insights on their current car.

Campaignware delivered strong results on the campaign, namely a 56% conversion rate on data acquisition for Ford, with 1.5k leads generated in less than 5 days.

Geelong and Ford will be running this campaign weekly for the rest of the 2020 Season.

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