April 8, 2024

Campaignware + New South Wales Rugby League Partnership

Campaignware partners with New South Wales Rugby League (NSWRL) to deliver game-changing fan engagement and partner activations

Campaignware, a leading digital fan engagement and first-party data collection platform is pleased to announce an exciting partnership with New South Wales Rugby League - home of the NSW Blues.

The partnership will see NSWRL leverage Campaignware’s market-leading fan engagement and zero-party data collection platform to engage with fans at home and in-stadium, activate core sponsorships, and gather new fan insights.

Jody Cross, Chief Commercial Officer at NSWRL said:

“Campaignware stands out to us as the easiest way to take our digital and commercial plans to the next level.  We’re very excited to see how our commercial partners and fans across the board will benefit from this service, and how our fan engagement plans will come to life.

This platform is so user-friendly that everyone in our team can use it, and the support that Campaignware provide is second to none.”

Adam Mussa, Founder of Campaignware said

“As a Sydney based company, we are beyond delighted to be working with NSWRL and the Blues to elevate their digital engagement and sponsor activation initiatives, across all aspects of Rugby League.

This agreement reinforces our goal of providing the highest quality of technology and client support to every organisation and brand in the sporting community and look forward to embarking on this journey with NSWRL.

We thank the team for their trust and cannot wait to deliver best-in-class experiences to the fans.”


About Campaignware

Audience building, reimagined.

Campaignware offers cost-effective access to more than 50 fan-favourite gamified campaigns including voting, squad predictors, quizzes, leaderboards, spin and wins and more, coupled with customisability and first-party data acquisition to ensure a high-quality fan experience.


Rightsholders, federations, sponsor brands and publishers worldwide including Wests Tigers, Melbourne Storm, Hawthorn FC, Betano, Sporting News, Seven West Media, Asahi, and many more leverage powerful interactive content that fans and prospects will happily interact with, to grow fanbases.

Book a demo today at www.campaignware.com

For more information about Campaignware, please visit their social channels:

➔Website: https://www.campaignware.com/

➔LinkedIn: Campaignware

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