In 2024, NSW Rugby League (NSWRL), home of the NSW Blues, announced a partnership with Campaignware. NSWRL would use the platform to engage fans at home and in the stadium, activate its core sponsorships and gather new fan insights, with a tool simple enough for everyone in its team to use.
About the partnership
The partnership gave NSWRL Campaignware's fan engagement platform and first-party data collection, so its digital and commercial teams could:
- engage fans at home and in the stadium
- activate core sponsorships
- gather new fan insights
What it means for NSWRL and its sponsors
Sponsors want more than a logo. With Campaignware, NSWRL can build sponsor-branded campaigns itself, in its own brand, without developers or designers. Every entry adds a fan the team can reach again.
That is what happened in the 2024 State of Origin series. NSWRL ran Macca's Moment of the Match, a McDonald's fan vote across all six matches. About 15% of McDonald's total digital campaign impressions in the Origin period came from this one sponsorship activation, along with about 1,000 new first-party email addresses. Read the full NSWRL and McDonald's case study.
In their words
“Campaignware stands out to us as the easiest way to take our digital and commercial plans to the next level. We’re very excited to see how our commercial partners and fans across the board will benefit from this service, and how our fan engagement plans will come to life.
This platform is so user-friendly that everyone in our team can use it, and the support that Campaignware provide is second to none.”
Jody Cross, Chief Commercial Officer, NSWRL
“As a Sydney based company, we are beyond delighted to be working with NSWRL and the Blues to elevate their digital engagement and sponsor activation initiatives, across all aspects of Rugby League.
This agreement reinforces our goal of providing the highest quality of technology and client support to every organisation and brand in the sporting community and look forward to embarking on this journey with NSWRL.
We thank the team for their trust and cannot wait to deliver best-in-class experiences to the fans.”
Adam Mussa, Founder, Campaignware
Try it for your club or league
Give a sponsor a moment they can own every round with the polling and voting template, then duplicate it each week. See how clubs and leagues turn fan engagement campaigns into sponsor assets.
About Campaignware
Campaignware is an audience engagement platform. Clients use it to launch quizzes, predictors and competitions in minutes, with no code, to grow a database they own and open up new revenue.
Founded in 2018, based in Sydney, working across four markets (Australia, New Zealand, the UK and Europe). Thousands of campaigns and millions of audience records.
