Audience engagement platform Turn engagement​into revenue.

Launch quizzes, predictors and competitions in minutes, in your brand, with our audience engagement platform. Every entry adds a contact you can reach again.

Serious capability, sensible pricing. Live in minutes, with a team behind you.

Trusted by teams, federations, broadcasters, brands and agencies, including

  • Sunderland AFC
  • Havas
  • Blackburn Rovers
  • Asahi
  • LALIGA
  • mktg
  • South Sydney Rabbitohs
  • Blues
A-Leagues Women · Digital cards
A-Leagues Women digital player cards
Melbourne Storm · Player of the Year vote
Melbourne Storm RedZed Members' Player of the Year vote
Blackburn Rovers · Fan hub
Blackburn Rovers fan hub

Thousands of campaigns, millions of data points and eight years' experience.

Run a campaign this week,​ with the team you already have.

Start from a proven template, add your brand and go live in minutes. Need something custom? Our team builds it with you.

What you get
Campaign builder
Launch campaigns in your brand, without developers or designers.
Omnihub
One branded page for all your digital experiences, with your own tracking.
Campaign Link
A short link, QR code and UTM tag in one step, included in your plan.
Creative assets
Logos, hero images, backgrounds and social tiles, made just for your campaigns.
Our team
People with the experience to help, there when you need them.
Services
Studio
Custom digital experiences beyond our templates.
Copilot
Extra hands for ideas, creative, builds and reporting.
Minigames
Branded arcade-style minigames made for mobile, built for you.
Custom integrations
Built around your tools, as a Campaignware Studio project.

Data lands in the tools you already use

  • Braze
  • Klaviyo
  • Ticketmaster
  • Mailchimp
  • Microsoft Dynamics 365
  • Snowflake
  • Zapier
  • Webhooks
How it works

Live in minutes. People take part.​ You keep the data.

  1. Step 1

    Build your campaign

    Pick a template and make it yours in the campaign builder.

  2. Step 2

    Promote it

    On social, in an email, at your event or on a QR code.

  3. Step 3

    People take part

    Quick for you to build, fun for them to take part in.

  4. Step 4

    Every entry becomes a contact you own

    Opted-in, GDPR-compliant data, straight into your CRM.

Why audience engagement

Every campaign​ works harder for you

Campaigns people choose to take part in do more for you than ads they scroll past.

Why Campaignware

Eight reasons​to work with us

The platform and the people behind it, chosen by clubs, leagues, brands and agencies.

We only win when you do

You get the platform and the people. Our team has the experience and technical know-how to help you get it right, and we're there when you need us.

  • Campaign ideas and yearly planning
  • Mockups for your sponsor pitch
  • Commercial strategy and pitching
  • Data strategy
  • CRM and integration setup
  • Reporting that proves the results
  • Creative assets for your campaigns
  • Copilot for extra hands
  • Studio for bespoke builds
Your campaign builderLive for your audienceFan profile, with consentSponsor report

See what​ our clients are creating

Real campaigns from clubs, leagues, brands and agencies. Browse the full showcase for more ideas you can use.

Just need one campaign for now?

Brief us on a single Campaignware Studio project and we'll come back with a project price.Built in your brand, and live faster than you'd expect.

Brief us on a project

Your questions,​ answered

Here's what we get asked most. Anything else, just get in touch.

What is Campaignware?

Campaignware is an audience engagement platform. Clients use it to launch quizzes, predictors and competitions in minutes, with no code, to grow a database they own and open up new revenue. It's proven across professional sport, and our team can take on ideas, creative, builds and reporting for you when you need it.

What is an audience engagement platform?

An audience engagement platform is software that brands and sports organisations use to run digital experiences people choose to take part in, such as quizzes, predictors and competitions. The best ones capture consented data, send it to your CRM and report results for every campaign. Campaignware does all of this, with a team that helps.

Who uses Campaignware?

Campaignware is used by clubs, leagues and governing bodies, brands and sponsors, agencies, broadcasters and publishers, and betting companies across Australia, New Zealand, the UK and Europe. Together they've run thousands of campaigns on the platform.

How does Campaignware help with sponsorship ROI?

Campaignware turns a sponsorship into something fans choose to take part in, so the sponsor is part of the content, not just a logo on it. Each campaign reports impressions, unique users, clicks to the sponsor and completion rates, and dual opt-in can give the sponsor leads too.

What is zero-party data and why is it important?

Zero-party data is information people choose to share with you when they enter a campaign, such as their email, favourite player or postcode. Because it's given with consent, you can use it to personalise offers and remarket, and it stays yours whatever the algorithms do.

How quickly can I launch a campaign?

Much faster than you'd expect. Most campaigns go live in under an hour, and a typical one takes 20 to 40 minutes to build from a template, in your brand. Custom builds from Campaignware Studio are quicker than you'd think, too.

Where are you based?

Our headquarters are in Sydney, Australia. We work with clubs, leagues and brands across Australia, New Zealand, the UK and Europe, and our team works across every time zone.

How big is your team?

Small by design, with the experience to look after clubs, leagues, brands and agencies across four markets.

We're not ready for a subscription. Can we start small?

Yes. Brief us on a single Campaignware Studio project and we'll come back with a project price, based on your brief.

Who's going to run it?

You can, using templates in your brand, without developers or designers. When you're short on time, Campaignware Copilot gives you people from our team who take on ideas, creative assets, campaign building and reporting for you.

Our sponsor hasn't signed off yet.

That's normal. Run it first, show the results, then sell it. We can also share examples or build mockups for your pitch.

Is our data safe?

Yes, and it's yours. It's encrypted in transit and at rest, GDPR compliant, and consent is captured on every entry.

See what it could do​ for you.

Book a demo. Bring your questions and leave with ideas for your next campaign.