September 15, 2021

Dell XPS Creator Series

User Generated Content for Audience Engagement

Benchvote worked with CBS Viacom Interactive, and Dell to create a digital campaign to launch the new Dell XPS laptops, which is optimised for content creators, such as videographers, photographers and musicians.  The Creator Series asked for creative content submissions which told a story of their art.

Using the Benchvote User Generated Content Wall, the campaign had hundreds of high quality content submissions and thousands of votes.   Five winners were selected by a panel of judges.

Users were able to upload their creative directly from their desktop or mobile device, and could upload photos, videos or even plain text.

Customised data capture qualified leads for Dell using the Benchvote lead tracking pixel.

Neil O’Sullivan, Head of Branded Content in APAC for ViacomCBS said:

Neil O’Sullivan

“We used Benchvote with a tier one client across both digital and TV, an unprecedented campaign for us as a publisher. The key objective was consumer engagement and that’s exactly what we got. The Benchvote UGC Template generated amazing creativity, fun and excitement around our campaign.

“If you want a reliable, flexible and creative solutions provider willing to go that extra yard and who have experience working with the biggest brands in APAC, Benchvote are your guys.”

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