Football360 used Campaignware to promote beIN SPORTS CONNECT with a spin and win that turned casual browsers into paying subscribers. Built in under two weeks and promoted on Football360's website and social channels, it ran for 10 days and offered three discounts, each fulfilled instantly, including a custom payment gateway for 50% off winners.
The challenge
Football360 and beIN SPORTS wanted to drive paid and discounted subscriptions to beIN SPORTS CONNECT with a simple, low-friction experience. It was Football360's first ever competition.
The hardest part was the 50% off prize. Winners needed to pay straight away and receive a unique code on the spot. The pool of promo codes was finite, so every hold, payment and delivery had to be tracked reliably, and people who dropped off needed a prompt to come back.
What they did
Football360 ran a spin and win for 10 days on its website and social channels. Each spin landed on one of three outcomes:
- 100% free for 12 months: a unique access code, delivered instantly.
- 50% off for 12 months: instant payment and code delivery through a custom gateway.
- 75% off for 2 months: a click through to beIN SPORTS CONNECT to complete the purchase.
For the 50% path, the Campaignware team built a custom checkout on top of the spin and win:
- Instant payment by credit card or Google Pay, with real-time confirmation and code delivery.
- A five-minute code hold with a visible countdown, which returned unclaimed codes to the pool automatically.
- Code management with clear delivered and not-delivered states, to prevent duplicates and protect the pool.
- Reminder emails to people who didn't finish paying within the hold window.
- A clean, mobile-friendly flow in Football360's brand.
- Event tracking across impressions, spins, outcomes, holds, payments and deliveries.
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Football360 promoted it with site placements, feature modules and persistent entry points on its website, plus short videos, stories and static posts on social that highlighted the top prize and the instant checkout.
It took less than two weeks from brief to launch. Week one covered requirements, design, payment set-up and the code logic. Week two covered the build, testing with beIN SPORTS and Football360, and go-live. While the campaign was live, the team monitored the code pool daily and ran the reminder emails.
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The results
- The pilot landed where expected for a first-run discount promotion, with results in line with industry averages.
- It turned casual browsers into paying beIN SPORTS CONNECT subscribers.
- Football360 says the competition helped it significantly grow its user database.
- Reminder emails recovered meaningful revenue from people who paused at payment, with minimal effort.
- Bursts of social posts lined up with more people on the 50% path and higher same-day conversion.
- The checkout is now a reusable asset that Football360 and beIN SPORTS can redeploy across new calendars and audiences.
In their words
“Adam and the Campaignware team helped us set up and run our first ever competition, providing helpful technical and promotional guidance in the lead-up to and during the campaign. The competition was a big hit with our audience and helped us significantly grow our user database. Thanks Campaignware team.”
Antony Pinshaw, Football360
“Campaignware helped us to deliver this project in conjunction with Football360. As always we were impressed with the speed and quality that Campaignware can deliver new solutions and turn ideas into reality. We're looking forward to seeing how we can further push the envelope in the future.”
Adam Jackson, beIN SPORTS
Key takeaways
- Urgency works when it's clear and fair. The visible countdown was a strong nudge to complete checkout.
- Instant gratification matters. Delivering the code on payment increased satisfaction and reduced support load.
- Even short campaigns benefit from retargeting. Light email prompts recovered revenue that would otherwise have been lost.
Try it for your brand
Publishers, broadcasters and brands can link a prize to a sale with the spin and win template. When you need more than a template, such as a custom checkout, Campaignware Studio builds it.