Football360 x beIN SPORTS: eCommerce Spin & Win

The heaviest lift was a new, secure payment and code delivery gateway for 50 percent-off winners, designed to remove friction, protect a finite pool of promo codes, and recover drop-offs with timely reminders. 

Background

• Partners: Football360 and beIN SPORTS, promoting beIN CONNECT
• Format: Spin and Win, live for 10 days
• Channels: Football360 website and social media
• Turnaround: Less than 2 weeks from brief to launch
• Primary goal: Drive paid and discounted beIN SPORTS CONNECT subscriptions with a simple, low-friction UX

Campaign Mechanics 

Each spin produced one of three outcomes, with fulfillment aligned to the discount level:

• 100% free for 12 months - instant delivery of a unique access code
• 50% off for 12 months - immediate payment and code delivery via a custom gateway
• 75% off for 2 months - clickthrough to beIN SPORTS CONNECT to complete purchase

“Adam and the Campaignware team helped us set up and run our first ever competition, providing helpful technical and promotional guidance in the lead-up to and during the campaign. The competition was a big hit with our audience and helped us significantly grow our user database. Thanks Campaignware team!” Antony Pinshaw - Football360

Why Option 2 Mattered Most 

The 50 percent pathway required the most engineering and UX design because it blended e-commerce flows with promo code logic:

• Users needed to pay instantly, then receive their unique code on the spot
• The code pool was finite, so every hold, payment, and delivery state had to be tracked reliably
• Abandoned sessions needed follow-up to recover revenue quickly

What We Built 

A conversion-optimized path from spin to subscription, purpose built for speed, security, and ease of use:

• Instant payments - credit card and Google Pay for immediate checkout, with real-time confirmation and code delivery
• Five minute code hold - a clear countdown held a user’s code for 5 minutes to build FOMO, then automatically returned unclaimed codes to the pool
• Code management logic - definitive states for delivered vs non-delivered codes to prevent duplication and protect inventory
• Abandonment retargeting - automated reminder emails to users who did not complete payment during the hold window
• Fresh UX - a clean, brand-aligned flow that made each step obvious, fast, and mobile friendly in line with Football360’s dynamic brand
• Analytics and tagging - event instrumentation across impressions, spins, outcomes, holds, payments, and deliveries for performance insight [insert tracking stack notes]

Promotion Plan

• Owned media - Football360 site placements, feature modules, and persistent entry points
• Social - short video, stories, and static posts highlighting the top prize and the immediate checkout experience
• On-page urgency - the visible 5 minute countdown and instant fulfillment messaging to drive conversions

Delivery Timeline

• Week 1 - requirements, UX, payment gateway configuration, code state architecture, QA plan
• Week 2 - build, QA, UAT with beIN and Football360, final instrumentation, go-live
• Live window - 10 days in market with daily monitoring, code pool management, and email retargeting

Results 

The pilot landed where we expected for a first-run discount promotion, with strong learnings to scale next time delivering results in line with industry averages.

"Campaignware helped us to deliver this project in conjunction with Football360. 

As always we were impressed with the speed and quality that Campaignware can deliver new solutions and turn ideas into reality.

We're looking forward to seeing how we can further push the envelope in the future!" Adam Jackson beIN SPORTS

What Made The Difference

• Speed with quality - design, build, and launch in under two weeks without compromising security or UX
• Frictionless payment - Google Pay and credit card reduced steps and increased trust
• Real scarcity, real urgency - a fair 5 minute hold that users could see and understand
• Code integrity - a robust delivered vs non-delivered logic prevented leakage from a finite pool
• Lifecycle follow-through - automated reminders to convert high-intent users who paused at payment

Lessons Learned

• Urgency mechanics work when they are clear and fair. The visible countdown was a strong nudge to complete checkout.
• Instant gratification matters. Delivering the code on payment completion increased satisfaction and reduced support load.
• Even short-lived activations benefit from retargeting. Lightweight email prompts recovered meaningful revenue with minimal effort.
• Inventory protection is non-negotiable. The delivered vs non-delivered model ensured accurate stock and clean reporting.
• Social cadence influences outcome mix. Incremental bursts on social correlated with more 50 percent pathways and higher same-day conversion.

Why It Matters 

This activation proved that a well-designed prize mechanic, paired with instant checkout and secure code logic, can convert fans into subscribers quickly and predictably. 

The technology is now a reusable asset that Football360 and beIN SPORTS can redeploy, extend, and scale across new calendars and audiences.

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