Perth Scorchers used Campaignware to run “BMD’s Flip n’ Match”, a branded memory minigame for official partner BMD, across the 2025/26 BBL season. The BBL club promoted it through social, member emails and QR codes in the stadium. Competition posts reached over 17,000 fans, and opted-in players flowed into the club’s CRM.
The challenge
Logo loops get lost in the noise of match day. Perth Scorchers wanted to give official partner BMD a moment that felt like part of the pre-match build-up and the match itself, not just an ad. The goals were to:
- create an interactive digital experience for fans in the stadium and at home
- give BMD an ownable, repeatable moment across the season
- make it easy to take part, reward fans and capture zero-party data
- keep the crowd engaged in natural pauses, from time-outs to innings breaks
The format needed to be easy to reach from a seat or a sofa with a clear call to action, run in short windows with little explanation, and scale across the whole season.
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What they did
Perth Scorchers and Campaignware launched “BMD’s Flip n’ Match”, a branded memory minigame built through Minigames, our service for branded arcade-style minigames made for mobile. It ran across the 2025/26 men’s and women’s BBL season, and the brand activation was set up, branded and live quickly.
- The mechanic. Fans matched tiles featuring Scorchers players to score points against the clock, playing on their own phones.
- The prize. Players competed on a leaderboard for a hospitality and merchandise package at the Scorchers’ last home match of 2025/26.
- Access. A short teaser in BMD branding invited fans to scan and play. QR code signage in fan zones, plus links in social posts and emails, went straight to a mobile page with the minigame ready to go.
- Timing and promotion. It ran in the Scorchers’ pre-match content on match day or the day before, promoted through Instagram and Facebook stories and emails to members.
- Data. Opt-ins and permissions flowed straight into the club’s CRM, so every player who opted in became a contact the club can reach again.
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The results
- The competition posts reached over 17,000 fans on social media
- BMD had consistent exposure in a fan-favourite moment that fans looked forward to at matches and through the season
- BMD gained an ownable content slot, supported by co-branded creative
- The club now has a repeatable digital asset it can package and scale into future seasons
- The player with the highest score on the leaderboard won a hospitality and merchandise package for the last home match
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In their words
“We wanted to find an interactive and fun way BMD could reach fans for purposeful engagement. BMD had a clear goal of putting fan engagement first, which this game allowed. From this, the Flip n’ Match slotted in perfectly, fans got it instantly, and BMD’s brand was front and centre without feeling forced.”
Jess Keily, General Manager, Perth Scorchers
Fans enjoyed it too:
“The BMD Flip n’ Match was a fun & interactive game. It was an easy and quick competition that you could play repeatedly without realising how long you had been playing for.”
Taylor, Perth Scorchers fan
Key takeaways
- Keep it simple. A loop anyone can learn in seconds, quick enough to play on the go and during breaks.
- Repeat the look. A consistent call to action and co-branding help fans recognise it and respond quickly.
- Build data in. Opt-ins sit inside the fun part, then go to the CRM for follow-up.
Try it for your club
A branded minigame gives a partner a moment fans choose to take part in, and gives your commercial team a repeatable asset to sell each season. See how Minigames work, or how Campaignware works for clubs and leagues.