Qudos Bank Arena VIP Hubs

The Challenge: Manual Overhead and "Email Fatigue"

Managing corporate guests for a major arena show is a logistical marathon. Before the OmniHub, the QBA team found themselves in a constant cycle of prepping, editing, and sending emails. Every time a set time changed or a new transport detail emerged, a new round of drafting began.

The problem wasn't just internal. From the attendee's perspective, these emails were easy to miss. Guests often arrived at the venue with questions that had already been answered in their inbox, leading to friction at the door and a heavier workload for front-of-house staff. As one team member noted, "People just don't read emails like they used to, and when they miss a detail, they get annoyed." QBA needed a way to centralize information that was easy to update and impossible to ignore.

The Solution: A Living, Breathing Digital Hub

Using the OmniHub template as the bedrock, Qudos Bank Arena built a "Corporate Hospitality Hub" tailored specifically to both tours.

The strategy focused on three key areas:

1. Rich Media Integration: Instead of just text-heavy instructions, the hub featured Spotify playlists for all the acts. This allowed guests to set the mood on their way to the arena.
2. Real-Time Utility: The hub acted as the "source of truth" for setlists, door times, hospitality menus and even connecting attendees. If a timing shifted, the team updated it once in the hub, and it was live for everyone instantly.
3. The Two-Stage Rollout: One of the most effective tactics was the hub's evolution. It launched as a "Pre-Event" guide focused on logistics. Once the show ended, the team made minor edits to transform it into a "Post-Event" hub, featuring event photos and "thank you" messages, extending the brand experience past the final encore.

The Human Touch: Feedback from the Floor

While data is important, the real measure of success for a hospitality tool is how it feels on the night. Campaignware Founder and CEO, Adam Mussa, was on-site at QBA to witness the rollout firsthand.

"The feedback was immediate and surprisingly vocal," Mussa noted. "I had people coming up to me throughout the night just to say how good the hub looked. But more than the aesthetics, they kept praising how easy it was to use. They didn't have to go digging through their email to find out when the opening band was starting, or when dinner was being served; it was just right there, one tap away."

Key Results & Impact

• Drastic Reduction in Admin Time: By eliminating the need for multiple email blasts, the team could focus on guest experience rather than digital logistics.
• Improved Information Flow: Centralising updates reduced the volume of repeat questions at the hospitality desks.
• High Engagement with Extras: The inclusion of setlists and Spotify playlists turned a "logistics tool" into an "entertainment feature."
• Seamless Post-Event Transition: the hub content was switched after the show to display photos of the event, setlists and a note of thanks for attending.

Lessons Learned

• Centralisation Beats Frequency: One link that always stays current is far more valuable to a guest than five emails that might be outdated.
• Content is King, but Utility is Queen: While the playlists and photos added the "cool factor," the ease of finding set times was what guests appreciated most.
• The "Living Document" Advantage: The ability to flip the hub from pre-event to post-event with minimal effort is a game changer for short-staffed event teams.

"We've seen it time and again: if you make the information easy to find and beautiful to look at, people will engage. Qudos Bank Arena proved that corporate hospitality doesn't have to be a headache for the organiser or a chore for the guest." - Adam Mussa, CEO of Campaignware.