Bowls NSW: A Streamlined, Branded Digital Experience with Campaignware’s Omnihub

For Bowls NSW, the “TAB 2025 Platinum Pennant Hub” presented an opportunity to not only spotlight one of the most prestigious events in their calendar, but also rethink how they engage their community online. The existing online offering was spread across several digital platforms, which was hard for their audience to navigate.

The solution came in the form of Campaignware’s Omnihub: a centralized, fully branded digital home for the competition that provided an exceptional user experience, streamlined internal processes, and opened new opportunities for data capture and sponsorship activation.

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The Challenge: Too Many Tools, Not Enough Engagement

Before Omnihub, Bowls NSW relied on multiple platforms to communicate with members, including a website and a separate registration and competition management platform. Content was fragmented and often hard to find, with little ability to tailor the experience or reflect the Bowls NSW brand.

The team needed a unified platform that was: 

• Easy to update across devices
• Visually aligned with their brand
• Accessible and intuitive for a broad audience, including more senior members of the fanbase

Why Campaignware

Campaignware’s Omnihub stood out by offering:

• Full design customization to match the Bowls NSW and partner TAB’s identity
• Mobile responsiveness for accessibility across devices
• Embedded YouTube Livestream support, for a seamless ‘single destination’ 
• Tipping competition tools with branded customization
• CRM-ready data capture, automatically connected to their systems
• Design flexibility
• Sponsor integration

“The Omnihub gave us exactly what we needed. It was sleek, brand-aligned, and easy to use - both for us and our audience.” Billy Johnson, Bowls NSW Communications and Commercial Manager

Bringing It to Life: From Tipping to Video Streaming

Bowls NSW used the Omnihub to launch a full digital experience around the Platinum Pennant, including:

• A tipping competition sponsored by TAB, with custom branding and seamless integration
• “Shot of the Week” weekly voting campaigns to increase weekly interaction
• Live YouTube video streams, embedded directly into the hub
• Centralized tiles linking to results, fixtures, and live updates

The tipping competition was particularly effective in automating data capture and syncing directly with Bowls NSW’s CRM. What once took hours of manual management now takes under 10 minutes per week.

Promotions ran across Facebook and were embedded in live stream broadcasts, with most traffic coming from social media.

The Results: Faster, Smarter, More Scalable

The immediate feedback has been clear:

• Significant time saved on content updates and competition management
• Improved accessibility and user experience for members
• Better data collection through first-party CRM integration
• Positive member response, particularly from older users

“The ease of updating the Omnihub compared to our previous tools has been a game changer. And members are actually using it - which is the best feedback we can ask for.”  Billy Johnson

Looking Ahead: A Whole-of-Organization Rollout

With the success of the Platinum Pennant Hub, Bowls NSW is now considering expanding Omnihub across more events and business operations. Future plans include:

• Integrating the online merchandise store using Shopify embed widgets
• Exploring new fan engagement formats powered by Campaignware’s templates

As they continue to evolve their digital strategy, Bowls NSW sees Omnihub not just as a tool, but as the foundation for modern, scalable, and member-focused engagement.

“We’re now looking at Omnihub as a central point for more events and elements of our business operations.” Billy Johnson

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