Bowls NSW, the governing body for lawn bowls in New South Wales, used Campaignware to build one branded hub for the TAB 2025 Platinum Pennant. It brought a TAB-sponsored tipping competition, weekly votes and live streams together in one place, and cut weekly tipping admin from hours to under 10 minutes.
The challenge
The Platinum Pennant is one of the most prestigious events in the Bowls NSW calendar. But its online presence was spread across several platforms, including the Bowls NSW website and a separate registration and competition management platform. Content was hard to find, and the team had little ability to tailor the experience or reflect the Bowls NSW brand.
The team needed one place that was:
- easy to update, and worked on every device
- visually aligned with the Bowls NSW brand
- accessible and intuitive for a broad audience, including older members
What they did
Bowls NSW built the TAB 2025 Platinum Pennant Hub on Omnihub, our hub template that brings several digital experiences together in one branded page. It was designed in the Bowls NSW and TAB identity, worked on mobile, and connected entry data straight to the Bowls NSW CRM.
The hub brought together:
- A tipping competition sponsored by TAB, in custom branding
- Shot of the Week, a weekly vote to give members a reason to come back each week
- Live YouTube streams, embedded directly in the hub
- Tiles linking to results, fixtures and live updates
The tipping competition captured data automatically and synced it with the Bowls NSW CRM. Promotion ran on Facebook and inside the live stream broadcasts, and most traffic came from social media.
The results
- Managing the tipping competition went from hours of manual work to under 10 minutes a week
- The team saved significant time on content updates and competition management
- Members got a more accessible, easier experience, and older members in particular responded well
- Bowls NSW collected better first-party data, flowing straight into its CRM
In their words
“The Omnihub gave us exactly what we needed. It was sleek, brand-aligned, and easy to use, both for us and our audience.”
Billy Johnson, Communications and Commercial Manager, Bowls NSW
“The ease of updating the Omnihub compared to our previous tools has been a game changer. And members are actually using it, which is the best feedback we can ask for.”
Billy Johnson, Communications and Commercial Manager, Bowls NSW
Key takeaways
- One branded hub beats several platforms: tipping, weekly votes, live streams and results sit in one place members can find.
- A sponsored tipping competition gives the sponsor a weekly presence and gives the governing body first-party data in its CRM.
- Easy updates matter: weekly tipping admin went from hours to under 10 minutes.
What’s next
Bowls NSW is now considering Omnihub for more events and parts of the business. Plans include adding its online merchandise store through Shopify embed widgets, and trying new fan engagement campaigns from Campaignware templates.
“We’re now looking at Omnihub as a central point for more events and elements of our business operations.”
Billy Johnson, Communications and Commercial Manager, Bowls NSW
Try it for your organisation
If your members are chasing information across several sites, one branded hub can hold your competition, live streams and results together. See the Omnihub template, or how Campaignware works for clubs, leagues and governing bodies.