Grimsby Town FC used Campaignware to run a branded half-time trivia quiz when the EFL League Two club hosted Brentford FC in the fourth round of the Carabao Cup at Blundell Park. Close to 40% of entrants opted in to hear from the club, including supporters it had no data on before, with minimal effort from its small digital team.
The challenge
Hosting Brentford FC in the Carabao Cup was a big night for Grimsby Town FC. The club wanted to make half time memorable and keep supporters engaged whatever the result. Like many EFL clubs, it runs with tight resources and a small digital team, and there was little time to set anything up.
Connectivity was the other risk. Blundell Park, like many English football grounds, has patchy wifi and limited data speeds, so anything supporters entered on match day had to load quickly. The club needed something reliable and easy to launch that wouldn't stretch staff or frustrate supporters.
What they did
The club built a branded trivia quiz in the campaign builder that tested supporters' knowledge of Grimsby Town FC in the Carabao Cup, with exclusive prizes for the top scorers. It was promoted through social posts and QR codes at the match.
Four things made it work on the night:
- Quick to build. The club put together the quiz, with match imagery and quick-answer options, without specialist skills, and set it up to its own specification using the campaign builder's settings.
- Light enough for a full stadium. Question images were kept to small file sizes and paired with Campaignware's fast transitions, so the quiz ran on patchy stadium connections.
- Terms and conditions included. Campaignware's standard terms and conditions came included, which saved the club cost and legal back-and-forth.
- Data capture built in. Every entry gave supporters the option to hear from the club.
The results
The result on the pitch was a tough one. Off it, the quiz delivered:
- Close to 40% of entrants opted in to further communications from Grimsby Town FC.
- Data on supporters the club hadn't known before.
- Feedback from supporters that the quiz ran quickly and smoothly, even in a packed stadium.
- Strong traction on social media, with notable traffic to the quiz.
- Hundreds of supporters reached in a matter of minutes, with minimal internal effort.
Key takeaways
- Plan for stadium connectivity. Small image files and fast transitions keep a matchday quiz working when wifi is patchy.
- Use QR codes in the ground alongside social posts, so supporters can join wherever they are.
- A small digital team can run a matchday campaign without specialist skills or legal delays, whatever the club's size or the score.
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