Grimsby Town FC Trivia

Background: Bringing Carabao Cup Buzz to Blundell Park

As Grimsby Town FC prepared to host Brentford FC in the Carabao Cup, the club’s team sought a way to keep fans engaged and spirits high regardless of the result on the pitch. Like many EFL clubs, GTFC operates with tight resources and a small digital crew, but saw an opportunity to make half time memorable for supporters.

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Whilst the campaign was promoted through digital and social channels, connectivity challenges at Blundell Park (a common issue across English football) presented a potential hurdle for fans trying to enter the campaign on matchday.

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With little time available for setup, Grimsby Town FC needed a reliable, easy-to-launch digital activation that wouldn’t tax staff or frustrate fans.

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The Solution: Fan Data Capture via Trivia 

Campaignware’s platform provided exactly what Grimsby Town FC needed: a way to roll out a branded, fast-loading trivia experience tailored to matchday. 

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Supporters were invited, via lively social posts, and QR Codes at the match, to test their GTFC Carabao Cup knowledge, with the promise of exclusive prizes for top scorers.

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To tackle the stadium’s patchy Wi-Fi and limited data speeds, the trivia images were optimised to small file sizes - combined with Campaignware’s fast transitions.

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The Campaignware builder made the whole process straightforward, enabling the club to assemble and deploy a visually engaging quiz - complete with game imagery and quick-answer options - in no time.

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Legal compliance also posed no headaches, with Campaignware’s boilerplate terms & conditions included as standard, saving the club both cash and legal hassle.

The Results: Big Opt-Ins, Seamless Execution

Despite a tough result on the pitch, the trivia activation delivered outstanding digital engagement during a big event for the club:

- Close to 40% of trivia entrants opted in for further communications from Grimsby Town FC.

- Fan feedback indicated the quiz ran quickly and smoothly, even in the packed stadium.

- Social platforms saw strong traction, with notable traffic driven to the Campaignware activation.

- Captured data on new fans not previously known to the club

Most impressively, this impact was achieved with minimal internal effort, providing a blueprint for other clubs operating with limited resources but looking to innovate.

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Why It Worked

‍Ease of deployment: Campaignware’s intuitive builder let the club go live fast, with no specialist skills.‍

Easily configurable: The campaign was configured to match GTFC’s specifications using Campaignware’s settings and options.‍

Optimised for any environment: By prioritising lightweight assets, the trivia worked even in stadiums with unreliable connectivity.‍

No legal fuss with standard T&Cs: Campaignware’s Free, instantly available boilerplate T&Cs eliminated a frequent stumbling block for activations.‍

Scalable engagement: The platform’s flexibility meant GTFC achieved high engagement regardless of club size or outcome on the field.

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Key Takeaway

Grimsby Town FC’s Carabao Cup trivia proved that with the right platform, any club - no matter its size or resources - can run slick, impactful digital matchday campaigns. 

Campaignware made it possible for the Mariners to connect with hundreds of fans in a matter of minutes, gathering valuable data and strengthening supporter ties in the process.

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Ready to try it for yourself?

Ready to take your fan engagement to the next level? 

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