The Sydney Sixers used Campaignware to run a Team of the Decade vote, built by the club's own digital team on the self-service platform. Fans picked 13 players, left their details and got a personalised social tile of their team to share. The club added thousands of opted-in contacts to its database.
What they did
The Sixers built the campaign from a Campaignware team selector template, which held the entry mechanic in a clear, visual format and captured data from every entry. Fans went through three simple steps:
- Pick 13 players for the Team of the Decade
- Leave their details
- Get a personalised social tile with their team, ready to share to any social channel
The results
- Thousands of opted-in contacts added to the club's database
- Personalised team tiles that fans shared to their own social channels
Sydney Sixers Head Coach Greg Shipperd was looking forward to it too.
“Looking forward to seeing Campaignware deliver their special brand of entertainment to the magenta Sydney Sixers fans. Two leading teams getting together.”
Greg Shipperd, Head Coach, Sydney Sixers
Try it for your club
A pick your team vote gives fans something to debate and share, and every entry adds a contact you can reach again. Browse the team selector templates, see how the Sixers ran in-stadium digital collectables at the SCG, or see how teams use our cricket fan engagement platform.
Book a demo to see it in your brand, or talk through your project.
