February 24, 2023

Super Rugby NZ Clubs partner with Campaignware to enhance fan engagement and sponsor activation

Moana Pasifika, the Blues, Highlanders and Hurricanes engage Campaignware for digital engagement and sponsor activation

Campaignware, a leading digital fan engagement and first-party data collection platform is pleased to announce an exciting multi-year partnership with the Blues, Hurricanes, Highlanders and Moana Pasifika on the eve of the 2023 Super Rugby Season.

The partnership will see these Super Rugby clubs leverage Campaignware’s market-leading fan engagement platform to engage with fans at home and in-stadium, activate core sponsorships, and gather new fan insights.

Katie Smith, Head of Sponsor Relations at the Highlanders said:

“Of all the platforms we had been shown, Campaignware stood out to us as the easiest way to take our digital and commercial plans to the next level. 

We’re very excited as a club to see how our commercial partners will benefit from this service, and how our fan engagement plans will come to life.

This platform is so user-friendly that everyone in our team can use it, and the support that Campaignware provide is second to none.”

Taylah Johnson, Head of Marketing and Communications at Moana Pasifika said: 

“Moana Pasifika is excited to be welcoming Campaignware in to our aiga for the 2023 DHL Super Rugby Pacific Season. Our aspirations are to connect with our fans and wider communities to deliver an exciting product that goes above and beyond rugby. 

Our vision for 2023 is to not only use Campaignware on match days, but also in our community initiatives to better connect us with our people across the globe.”

Sarah D'Audney, GM of Operations at the Blues said:

“Here at the Blues we’re excited about the partnership with Campaignware and utilising the market leading fan engagement software to further grow our relationship with our fans. In particular, the in-stadium activations will give our fans a truly unique and fun experience not to be missed!”

Adam Mussa, Founder of Campaignware said

“We’re delighted to be working with the Super Rugby NZ clubs to elevate their digital engagement and sponsor activation initiatives and thank them all for their trust.

This agreement reinforces our goal of providing the highest quality of technology and client support to every organisation and brand in the sporting community and look forward to embarking on this digital transformation journey with the Clubs.”


About Campaignware

Audience building, reimagined.

Campaignware offers cost-effective access to more than 50 fan-favourite gamified campaigns including voting, squad predictors, quizzes, leaderboards, spin and wins and more, coupled with customisability and first-party data acquisition to ensure a high-quality fan experience.

Rightsholders, federations, sponsor brands and publishers worldwide including Sporting News, Castore, Australian Grand Prix Corp, DAZN and many more leverage powerful interactive content that fans and prospects will happily interact with, to grow fanbases.

Book a demo today at www.campaignware.com

For more information about Campaignware, please visit their social channels

➔Website: https://www.campaignware.com/

➔LinkedIn: Campaignware

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