Illawarra Hawks used Campaignware to turn two COVID-cancelled home fixtures into a feel-good moment. The NBL club built a message of support wall from the message wall template in less than an hour. Thousands of fans showed their support, hundreds of messages went on the wall, and players read some out in a video shared hundreds of times.
The challenge
The Hawks had two home fixtures between Christmas and New Year, and attendances were expected to hit record highs. Then COVID forced both to be cancelled. The club and players were visibly disappointed, and fans rallied around them with messages of support on social channels.
What they did
The club wanted to recognise that support properly. Using the message wall template, the team had a campaign live in less than an hour. Fans posted their messages, the club moderated them, and approved messages appeared on the campaign wall.
The club then went a step further. Players read out some of the fans' messages in a video, shared across Facebook, Instagram and X (formerly Twitter).
The results
- Thousands of fans came to show their support for the players and the club
- Hundreds of messages, moderated by the club, displayed on the wall
- A player video shared hundreds of times on Facebook, with high engagement on Instagram and X
Try it for your club
A message wall lets your content team respond to a moment, good or bad, on the same day, without developers or designers. Browse the campaign templates to find the right one, and see more for clubs and leagues.
Want to run something similar? Book a demo, or talk through your project.
