May 2, 2022

What Is Brand Awareness? Everything You Need To Know

What is "brand awareness', and how do you build it? We'll explain...

Building a brand isn't always about what you have to say; it's about developing a solid reputation. Nowadays, people have several choices. But a brand influences their minds to convert them into customers. 

People should know what your product or service does and start imagining your business as soon as they hear your brand name. In this guide, we will have a 360-degree view of brand awareness and how you can improve your marketing game with branding. 

What is brand awareness? 

Brand awareness is a buzzword used a lot by marketing agencies to describe the level of recognition your brand has in your target market. A simple example of this is Coca-Cola. You can even picture the bottle shape and colour when you hear the name.


Consumers can’t think about your brand (like ordering Nike shoes when it comes to sports). So how can you scale your brand if you have a small business? Well, it means considering things like: 

  • What a user can picture when they see your brand name?
  • What do search engines show when your brand name is entered?
  • How will people react to your product? 

When your target audience is aware of your brand, it increases the chance of people buying from you. 

Examples of successful brands awareness campaigns 

Red Bull 

The first step in the branding process is the creation of the brand. Red Bull has a reputation for being one of the most extreme energy drinks. It is known for its powerful marketing campaigns and the stunts it pulls to market its product. 

To create this brand, Red Bull had to break the rules of traditional marketing. They had to get people talking about them. The brand is all about fun and adventure.

Another way the Red Bull brand manages its branding is through publicity stunts. They successfully performed an incredible Red Bull Stratos Jump and broke two Guinness World Records.

Source: YouTube


Nike always has just the right stuff and doesn't need to advertise products or stores but focuses mainly on emotional storytelling. Instead of advertising sneakers and clothes, Nike reels you with a story about how everyone can succeed if they work hard on their goals and dreams. 

Source: YouTube

Instead of focusing on TV commercials, Nike has focused more on digital marketing. Nike achieved this by using social media, and they do it better than the competition. The company behind the famous shoe brand continues to prove that they are ahead of its competitors when it boils down to social media.

3 golden rules on how to build brand awareness

1. Show the benefits, not your products 

A good business strategy is always focused on the advantages of the product. What is the real reason why you buy a product? 

  • Is it because it's stylish? 
  • Is it because it's affordable? 
  • It is because of the benefits that people buy.

In this way, you'll be able to connect with your customers instantly, and they can see why they need your product or service.

2. Leverage your presence on social media

People like scrolling through their social media feeds. On average, people spend 147 minutes per day on social media. 

When you post on social media, it's essential to be social. Don't just share your product or service. So, it is an excellent platform to spread awareness about your brand. 

Share informational, educational, and entertaining content to grab your audience's attention. And, when a customer posts on social media mentioning your brand, it is vital to interact. 

By asking questions or making comments on posts, you can show that you care about their opinion. Your business can only grow as your customer base grows, so it's necessary to be social and interact with your audience.

3. Tell a story that your customers can relate to 

Storytelling is one of the oldest and most effective forms of marketing. It’s a tactic that many brands still use to promote their product or brand. And for a good reason; it’s a potent tool. 

Why? Well, because it gives something tangible for your audience to catch and understand, it enables people to connect with them. You can easily make them your customer by connecting with your audience emotionally.

How can you strategize building branding awareness? 

Ground-level tactics will only get you so far in your business journey. You need to be thinking about how to grow your brand awareness to accelerate your success.

To do that, there are several ways: 

  • Guest posting.
  • Social media campaigns.
  • Freebies.
  • Influencer marketing.
  • Content marketing. 
  • Creating a strong brand narrative.

For example, you could set up a blog and use it to change the conversation around your brand. You're not only growing your online presence, but you're also showing consumers that you're an authority in your industry. This is important to keep the flywheel moving forward.

Use Surveys To Measure Brand Awareness

There are several ways to measure brand awareness.The main thing to do is survey your target audience to determine what they think of your product/service.

To measure your brand awareness, you can use Campaignware, which helps understand what people think when they hear your brand name. You can use pre-built content templates for surveys, quizzes, and more to understand your audience better and give them what they want. 

Don't worry if you don't know anything about making quizzes; the entire software is user-friendly with simple navigation that helps you create the best.

Summing up

Brand awareness can register your product in the minds of people. When they can remember your brand, they will choose your brand over the competition and spread your brand by word of mouth. 

Your customers will know what to expect if they hear your name more than once. It is essential not to be a one-hit-wonder. It is also necessary to show what you stand for. Be consistent, be reliable, and you'll be on the road to success.

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