Brand activation platform Turn engagement into customers.
Our brand activation platform helps brands sell more of what they make, with or without a sponsorship. Run competitions, quizzes and promotions in store, online and with the teams you back, and every entry adds a customer you can market to directly.
Used by
Live in four steps, no developers needed.
A typical campaign takes 20 to 40 minutes to build, in your brand, without developers or designers.
- Step 1
Pick a template
Choose a template, each one already proven with real clubs, federations, brands and agencies.
- Step 2
Make it yours
Add your branding, content, prizes and entry form in our campaign builder.
- Step 3
Share it with customers
Publish it on your site or app, in an email, on pack or on a QR code in store.
- Step 4
Own the customer
Every entry can be added to your marketing database, ready for your next offer.
Go beyond the ad, and own the customer.
- Promotions people choose to enter Put your products inside a spin and win, a quiz or a prize draw people want to take part in.
- Customers you can talk to again Every entry adds a consented contact you can market to directly, whatever the algorithms do.
- In store, on pack or online QR codes on shelves, packs, receipts and screens take shoppers straight to your campaign.
- Offers that drive purchases Give away instant prizes or unique codes, or ask for a receipt to enter, and track every redemption.
- Partners, retail and events Run one campaign across your retail partners, the events you attend and the teams you sponsor, and turn their audiences into your customers.
- Results you can show See impressions, unique users, clicks and completion rates for every campaign.
See what brands have built.
Built into every campaign.
- Your branding, colours and fonts
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Per-campaign reporting while it runs
- Available in 16+ languages
- Add your own marketing and tracking scripts (such as Google Analytics and Meta Pixels)
Need extra help, or something custom?
Brief us on a project and we'll come back with a project price, based on your brief. Campaignware Studio builds what templates can't, including branded minigames, and Copilot can take on your creative and reporting.
Your questions, answered
What is a brand activation platform?
A brand activation platform is software that turns your marketing into something people choose to take part in, like a spin and win, a quiz or a prize draw. Campaignware runs these in store, online and at events, with or without a sponsorship, and adds a consented contact with every entry.
Can we use it to activate a sponsorship?
Yes. Campaigns can run at the ground, with QR codes on big screens and seats taking fans straight in. Asahi NZ ran a Long White spin and win for Blues fans at Eden Park with instant prizes, and Komatsu and the Perth Scorchers ran a big-screen trivia challenge at Optus Stadium.
Do we need a sponsorship to run one?
No. Brands run their own campaigns too. Reese's ran a national in-store campaign at Coles and Woolworths via the agency Bastion, using receipt upload to verify purchases. You can run a campaign on its own, or with the teams and events you already sponsor.
Can a campaign drive sales?
Yes. Promo codes and instant prizes are built in, each winner can get a unique code, and receipt upload links entries to verified purchases. Football 360 ran a spin and win for beIN SPORTS CONNECT that combined unique codes with instant purchase to sign up new subscribers, built by Campaignware Studio.
Who owns the data?
The data is yours. Every entry is captured with GDPR-compliant consent, encrypted in transit and at rest, and can be exported or added to your marketing tools, such as HubSpot, Salesforce, Braze or Klaviyo. You set the consent wording for each campaign.
Can our agency run it for us?
Your agency can run it for you. Agencies including Bastion, MKTG and Havas run campaigns on Campaignware for their clients, and they can white-label it. If you don't have an agency, Campaignware Studio can build the campaign for you.
Do we need a subscription for one campaign?
No. Brief us on a project and we'll come back with a project price, based on your brief. If you plan to run lots of campaigns, a subscription may suit you better.
See it with your own campaign.
Book a demo. Bring your next campaign launch or promotion and leave with a campaign idea.