Branded minigames for sport and sponsors Branded minigames fans play again.
Campaignware builds custom-branded minigames for clubs, sponsors and brands, with leaderboards, prizes and an entry form built in. Fans keep playing, sponsors get time with them, and every player becomes a contact you own.
Used by
Keep fans playing, and sponsors in view.
- Minigames fans want to play Arcade, memory, emoji and sports skills minigames, from cricket and rugby to football and tennis.
- Reasons to come back Leaderboards, in-game rewards and prizes keep fans coming back to beat their score.
- Sponsor assets you can sell Put a sponsor's branding and ad spots inside the minigame, not just around it.
- Every player becomes a contact An entry form with GDPR-compliant consent turns players into contacts you own.
- At the ground or online Launch it with a QR code on the big screen and seats, or on your site, app and socials.
- One minigame, many versions Run a version for each team, club or market from one build, like MKTG did for State of Origin.
See real examples from clubs and brands.
Built into every campaign.
- Your branding, colours and fonts
- Consent captured on every entry, GDPR compliant
- Data lands in HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Live campaign reporting while it runs
- Reach people in 16+ languages
Just need one campaign for now?
Start with a single minigame, with project pricing based on your brief. When you're ready for more, a subscription is far more cost-effective.
Your questions, answered
What is a branded minigame?
A branded minigame is a short, replayable arcade-style experience, like a runner or a memory match, styled in a club's or sponsor's brand. We build it with leaderboards, prizes and an entry form, so every player becomes a contact the club or brand owns.
What kinds of minigames can you build?
Campaignware's core minigames are Sidestep Surge, Memory Match, Swipe and Match, and penalty and cricket minigames, each branded for you. If you have something else in mind, we can design a new minigame around your brand or sponsor, with project pricing based on your brief.
Can a sponsor own the minigame?
Yes. A minigame can carry one sponsor's brand from start to finish, so it becomes a sponsor asset you can sell. The Perth Scorchers ran a memory match for sponsor BMD across the BBL season, and MKTG built one for Chemist Warehouse and CeraVe at State of Origin.
Can fans play at the ground?
Yes. Fans scan a QR code on the big screen, a seat or a sign and play on their phone. MKTG ran the Chemist Warehouse minigame in the venue at State of Origin, with a version for each team's fans, extending an activation already paid for.
Who owns the data?
You do. Every entry is captured with GDPR-compliant consent, encrypted in transit and at rest, and can be exported or sent straight to HubSpot, Salesforce, Braze, Klaviyo and the other tools you already use, so you can reach every player again.
How are minigames priced?
Minigames have project pricing, based on whether we brand one of our existing minigames or design a new one for you. Each one is built as part of a Campaignware Studio project or added to your plan. Tell us what you want to achieve and we'll come back with a project price.
See it with your own campaign.
Book a demo. Bring your sponsor's brief and leave with a minigame idea.