Cricket fan engagement platform Grow your fan database all summer and give sponsors more than a logo
Campaignware helps cricket teams, leagues and governing bodies turn fan engagement into data they own and new sponsor revenue. Launch campaigns in minutes, in your branding, without developers or designers.
Used by
Trusted by cricket teams, governing bodies and their sponsors.
What is a cricket fan engagement platform?
A cricket fan engagement platform is software teams use to run digital campaigns fans take part in, such as innings-break minigames, trivia and team selectors. Every entry adds consented data the team owns, and every campaign can carry a sponsor's name.
Easy, low-effort wins
Most of your audience, and the fans most clubs never reach. Win them with a quick, fun entry.
Challenges that reward what they know
“We wanted to find an interactive and fun way BMD could reach fans for purposeful engagement. BMD had a clear goal of putting fan engagement first, which this game allowed. From this, the Flip n' Match slotted in perfectly, fans got it instantly, and BMD's brand was front and centre without feeling forced.”
Jess Keily General Manager, Perth Scorchers
Read the Perth Scorchers storyA bigger database and sponsor assets to sell
- A database you own Every entry is a consented fan contact for memberships, tickets and merchandise.
- Sponsor assets you can sell Put a sponsor's name on a minigame, predictor or Player of the Match vote and sell it from your rate card. You keep everything it earns.
- Data into your CRM Entries go to your CRM, straight in where an integration exists, such as HubSpot, Salesforce or Data Talks.
- Every match of the summer Before the first ball, during the innings break, after stumps and through the winter.
- Live in minutes Start from a ready-made template in your branding, without developers or designers.
- Help with the pitch People who know sports digital, with ideas and sponsor-ready mockups for your commercial team.
Every innings, all summer long
Build the hype before the first ball, get fans playing along during the innings break, keep the moment going after stumps, and stay close through the winter.
Before the first ball
Use social and QR codes for:
During the innings break
Use the big screen and QR codes for:
Through the winter
Use your hub, social and email for:
+- One platform
- One login
- One fan database
- Synced to your CRM
See what cricket teams have built
Cricket teams, governing bodies and their sponsors, with real examples you can open and try.
Built into every campaign.
- Co-brand campaigns with your brand and your sponsors
- Instant reporting on every campaign
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Available in 16+ languages
- Add your own marketing and tracking scripts (such as Google Analytics and Meta Pixels)
Need extra help, or something custom?
Copilot gives you people who know sports digital, for ideas, creative, builds and reporting. Campaignware Studio builds anything bespoke, from branded minigames to custom integrations.
Your questions, answered
How can a cricket team grow its fan database?
A cricket team grows its fan database by giving fans a reason to share their details: a match predictor, an innings-break minigame or a signed-bat giveaway. Every entry on Campaignware is a consented contact the team owns, ready for membership, ticketing and merchandise marketing.
How do teams turn digital campaigns into sponsor revenue?
Teams put a sponsor's name on a campaign fans choose to take part in, such as a branded minigame or Player of the Match vote, and sell it from their rate card. The Perth Scorchers gave partner BMD a branded memory minigame for the 2025/26 BBL season.
What can we run during an innings break?
Minigames, trivia and spin to win work on the big screen and on fans' phones through a QR code. Every play is a contact you own.
Can a governing body run one campaign across every team?
Yes. A governing body or league can run one campaign across every team, each in its own branding, and sell it once to a national partner.
Does the data go into our CRM?
Yes. Entries go into your CRM, straight in where an integration exists, such as HubSpot, Salesforce or Data Talks. Where there isn't one yet, our team can set one up, subject to scope.
Is it GDPR compliant?
Yes. Campaignware collects data with GDPR-compliant consent, and data is encrypted in transit and at rest. Sponsor opt-ins can sit alongside the club's own, so both sides get contacts they can use.
How quickly can we launch?
Most campaigns go live in under an hour. A typical campaign takes 20 to 40 minutes to build from a ready-made template, in your branding, without developers or designers.
Can you work with our sponsor directly?
Yes. Our team can work with your sponsor directly on the team's behalf and under the team's brand. The relationship stays yours.
Let's discuss your next big match or sponsor activation
Book a demo and leave with a campaign idea for your team.