Rugby union fan engagement platform Grow your supporter database every match and give sponsors more than a logo
Campaignware helps rugby union clubs, franchises and unions turn fan engagement into data they own and new sponsor revenue. Launch campaigns in minutes, in your branding, without developers or designers.
Used by
Trusted by rugby clubs, unions and their sponsors.
What is a rugby union fan engagement platform?
A rugby union fan engagement platform is software clubs use to run digital campaigns supporters take part in, such as team selectors, tipping competitions and Player of the Match votes. Every entry adds consented data the club owns, and every campaign can carry a sponsor's name.
Easy, low-effort wins
Most of your audience, and the fans most clubs never reach. Win them with a quick, fun entry.
Challenges that reward what they know
“The platform delivers a robust product with everything we need and more, and the support provided has been second to none. So much so, we've seen a big improvement in the performance of campaigns since our transition. I'm looking forward to evolving our partnership further.”
Alyse Sharpe Content Marketing Manager, Chiefs Rugby
A bigger database and sponsor assets to sell
- A database you own Every entry is a consented supporter contact for membership, ticketing and retail.
- Sponsor assets you can sell Put a sponsor's name on a team selector, tipping competition or Player of the Match vote and sell it from your rate card. You keep everything it earns.
- Data into your CRM Entries go to your CRM, straight in where an integration exists, such as HubSpot, Salesforce or Data Talks.
- Every round of the season Before kick-off, on match day, after the final whistle and through the off-season.
- Live in minutes Start from a ready-made template in your branding, without developers or designers.
- Help with the pitch People who know club digital, with ideas and sponsor-ready mockups for your commercial team.
Every match day, all season long
Build the hype before kick-off, get supporters playing along on the day, keep the moment going after the final whistle, and stay close through the off-season.
Before kick-off
Use social and QR codes for:
On match day
Use the big screen and QR codes for:
Through the off-season
Use your hub, social and email for:
+- One platform
- One login
- One supporter database
- Synced to your CRM
See what rugby clubs have built
Rugby clubs, unions and their sponsors, with real examples you can open and try.
Built into every campaign.
- Co-brand campaigns with your brand and your sponsors
- Instant reporting on every campaign
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Available in 16+ languages
- Add your own marketing and tracking scripts (such as Google Analytics and Meta Pixels)
Need extra help, or something custom?
Copilot gives you people who know club digital, for ideas, creative, builds and reporting. Campaignware Studio builds anything bespoke, from branded minigames to custom integrations.
Your questions, answered
How can a rugby club grow its supporter database?
A rugby club grows its supporter database by giving fans a reason to share their details: a team selector, a tipping competition or a signed-boot giveaway. Every entry on Campaignware is a consented contact the club owns, ready for membership, ticketing and retail marketing.
How do clubs turn digital campaigns into sponsor revenue?
Clubs put a sponsor's name on a campaign supporters choose to take part in, such as a sponsored team selector or Player of the Match vote, and sell it from their rate card. The club keeps everything it earns, and the sponsor gets entries, opt-ins and reach reported for each campaign.
Can a union run one campaign across every club or franchise?
Yes. A union or competition can run one campaign across every club, each in its own branding, and sell it once to a national partner. The Highlanders and the Crusaders ran one competition for their shared partner, Pulse Energy.
Does the data go into our CRM?
Yes. Entries go into your CRM, straight in where an integration exists, such as HubSpot, Salesforce or Data Talks. Where there isn't one yet, our team can set one up, subject to scope.
Is it GDPR compliant?
Yes. Campaignware collects data with GDPR-compliant consent, and data is encrypted in transit and at rest. Sponsor opt-ins can sit alongside the club's own, so both sides get contacts they can use.
How quickly can we launch?
Most campaigns go live in under an hour. A typical campaign takes 20 to 40 minutes to build from a ready-made template, in your branding, without developers or designers.
Can you work with our sponsor directly?
Yes. Our team can work with your sponsor directly on the club's behalf and under the club's brand. The relationship stays yours.
Let's discuss your next big match or sponsor activation
Book a demo and leave with a campaign idea for your club.