Second screen engagement for broadcasters and publishers Keep viewers in the moment. Give advertisers something new.
Votes, predictors and quizzes that run alongside your coverage, in your brand and live in minutes. Viewers take part on their phones during and between broadcasts, and every entry adds a registered viewer you can reach again.
Live in minutes, in step with your schedule.
A typical campaign takes 20 to 40 minutes to build, from choosing a template to publishing.
- Step 1
Pick a template
Pick a template. Each one is proven with real clients.
- Step 2
Make it yours
Add your brand, your advertiser's branding and an entry form, without developers or designers.
- Step 3
Share it with viewers
By QR code on screen, in your app, on your site or on social, during and between broadcasts.
- Step 4
Own the data
Entries sync to your CRM as registered, consented viewers.
Campaigns that keep viewers coming back.
- A second screen for every broadcast Viewers vote, predict and answer quizzes on their phones while they watch.
- A QR code in the broadcast Put a QR code on screen, as Channel 7 did with Coles during the AFL Finals, in front of an audience of 1.08 million viewers.
- New formats to sell Give advertisers a branded vote, quiz or predictor to sponsor around your live coverage.
- Registered viewers you own Every entry is a consented contact you can reach beyond the broadcast, synced to your CRM.
- Live with the schedule Launch from a template in minutes, so campaigns keep pace with your fixtures and programming.
- Build it, or brief us Use the campaign builder yourself, or brief us and we'll build it for you.
See what broadcasters and media brands have built.
Built into every campaign.
- Your branding, colours and fonts
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code on screen
- Live reporting while it runs
- In any of 16 languages
- Add your own marketing and tracking scripts (such as Google Analytics and Meta Pixels)
Need extra help, or something custom?
Add Campaignware Copilot to your subscription and we'll take on ideas, creative, builds and reporting for you. Campaignware Studio builds what templates can't, from branded minigames to custom integrations, faster than you'd expect.
Your questions, answered
What is second screen engagement?
Second screen engagement is when viewers take part on their phone while they watch, by voting for player of the match, predicting a score or answering a quiz. Broadcasters and publishers use it to keep viewers involved during and between broadcasts, give advertisers something new to sponsor and build a database of registered viewers.
Which broadcasters and publishers use Campaignware?
Channel 7 ran an MVP vote with Coles during the AFL Finals, with a QR code shown in the broadcast to an audience of 1.08 million viewers. Football360 used our spin and win template to grow subscribers for beIN SPORTS CONNECT, with unique promo codes and instant purchase built in.
Can one campaign run across digital and TV?
One campaign can run anywhere you share a link or a QR code: on screen, in your app, on your website and on social. Neil O'Sullivan, Head of Branded Content at Paramount, said: "We used Campaignware with a tier one client across both digital and TV, an unprecedented campaign for us as a publisher. The key objective was consumer engagement and that's exactly what we got."
How do advertisers fit in?
An advertiser can sponsor a vote, a predictor or a quiz around your live coverage, with its brand on the campaign and its prize for viewers. Dual opt-in can give the advertiser leads too, and each campaign reports impressions, unique users, clicks through to the advertiser and completion rates you can share with them.
Where does the entry data go?
Every entry is captured with GDPR-compliant consent and stored in your account, encrypted in transit and at rest. Export it, or sync it to HubSpot, Salesforce, Braze, Klaviyo and other tools, so every entrant lands in your CRM.
See it with your own campaign.
Book a demo. Bring your next broadcast or season and leave with a campaign idea.