First-party data Grow a database you own.
Campaignware helps clubs, brands and agencies collect first-party data with consent, through quizzes, competitions and votes people choose to enter. Launch in minutes, and every entry adds a contact you can market to, whatever the algorithms do.
Used by
Live in four steps, no developers needed.
A typical campaign takes 20 to 40 minutes to build, in your brand, without developers or designers.
- Step 1
Pick a template
Choose a template, each one already proven with real clubs, federations, brands and agencies.
- Step 2
Make it yours
Add your branding, content, prizes and entry form in our campaign builder.
- Step 3
Share it with your audience
Publish it on your site or app, in an email, on social or on a QR code at a venue or in store.
- Step 4
Own the data
Every entry adds a consented contact to your database, ready for your CRM and your next campaign.
Every entry is a contact you own.
- Consent on every entry Every contact comes with GDPR-compliant consent, in wording you set for each campaign, so you can market to them with confidence.
- Zero-party data, asked for Add a question or two to the entry form, like a favourite product, team or postcode, and learn what people choose to tell you.
- Straight into your CRM Send entries to HubSpot, Salesforce, Braze, Klaviyo and more as people submit, or connect 2,000+ apps through Zapier.
- People you've never reached Half of the entrants in a Wests Tigers competition were people the club had never had contact with before.
- Collect it anywhere Run campaigns on your site or app, a link in bio, or a QR code at a venue, on pack or in store.
- Results you can show See impressions, unique users, clicks and completion rates for every campaign.
See what our clients have built.
Built into every campaign.
- Your branding, colours and fonts
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Per-campaign reporting while it runs
- Available in 16+ languages
- Add your own marketing and tracking scripts (such as Google Analytics and Meta Pixels)
Need extra help, or something custom?
Brief us on a project and we'll come back with a project price, based on your brief. Campaignware Studio builds what templates can't, including branded minigames, and Copilot can take on your creative and reporting.
Your questions, answered
What is first-party data?
First-party data is information you collect directly from your own audience, with their consent, such as email addresses, preferences and the campaigns they've entered. It belongs to you, not a social platform or a data broker, so you can use it to market to people directly.
What's the difference between first-party and zero-party data?
Zero-party data is the part people share with you on purpose, like their favourite team or product, or their answers in a quiz. First-party data also covers what you observe, such as which campaigns someone entered and when. Campaignware captures both with every entry.
How do you collect first-party data with consent?
Give people a reason to share it. A quiz, competition, predictor or vote people want to enter asks for their details and consent in the entry form, in wording you set. Campaigns run on your site or app, a link in bio, or a QR code at a venue, on pack or in store.
Is the data GDPR compliant?
Yes. Every entry is captured with GDPR-compliant consent, and the data is encrypted in transit and at rest. You set the consent wording for each campaign, and you can add a separate opt-in for a sponsor or partner.
Where does the data go?
Wherever you need it. Send entries to HubSpot, Salesforce, Braze, Klaviyo and more as people submit, connect 2,000+ apps through Zapier, or export them. Wests Tigers sent the entries from a club competition straight into Salesforce.
Who owns the data?
The data is yours. You can export it or add it to your own marketing tools at any time, and you set the consent wording for each campaign.
How quickly can we start?
A typical campaign takes 20 to 40 minutes to build from a template, in your brand, without developers or designers. If you'd rather we built it, Campaignware Studio can.
See it with your own campaign.
Book a demo. Bring your next campaign and leave with an idea for growing your database.