Rugby league fan engagement platform Grow your fan database every round and give sponsors more than a logo
Campaignware helps rugby league clubs, leagues and governing bodies turn fan engagement into data they own and new sponsor revenue. Launch campaigns in minutes, in your branding, without developers or designers.
Used by
Trusted by rugby league clubs, governing bodies and their sponsors.
What is a rugby league fan engagement platform?
A rugby league fan engagement platform is software clubs use to run digital campaigns fans take part in, such as tipping competitions, team pickers and Player of the Match votes. Every entry adds consented data the club owns, and every campaign can carry a sponsor's name.
Easy, low-effort wins
Most of your audience, and the fans most clubs never reach. Win them with a quick, fun entry.
Challenges that reward what they know
“50% of entrants were unknown to us prior to this campaign. That's a huge growth in people we can directly market to.”
Lachlan Roache Marketing Manager, Wests Tigers
Read the Wests Tigers storyA bigger database and sponsor assets to sell
- A database you own Every entry is a consented fan contact for membership, ticketing and merchandise.
- Sponsor assets you can sell Put a sponsor's name on a tipping competition, team picker or Player of the Match vote and sell it from your rate card. You keep everything it earns.
- Data into your CRM Entries go to your CRM, straight in where an integration exists, such as HubSpot, Salesforce or Data Talks.
- Every round of the season Before kick-off, on game day, after full-time and through the off-season.
- Live in minutes Start from a ready-made template in your branding, without developers or designers.
- Help with the pitch People who know club digital, with ideas and sponsor-ready mockups for your partnerships team.
Every round, all season long
Build the hype before kick-off, get fans playing along on game day, keep the moment going after full-time, and stay close through the off-season.
Before kick-off
Use social and QR codes for:
On game day
Use the big screen and QR codes for:
Through the off-season
Use your hub, social and email for:
+- One platform
- One login
- One fan database
- Synced to your CRM
See what rugby league clubs have built
Rugby league clubs, governing bodies and their sponsors, with real examples you can open and try.
Built into every campaign.
- Co-brand campaigns with your brand and your sponsors
- Instant reporting on every campaign
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Available in 16+ languages
- Add your own marketing and tracking scripts (such as Google Analytics and Meta Pixels)
Need extra help, or something custom?
Copilot gives you people who know club digital, for ideas, creative, builds and reporting. Campaignware Studio builds anything bespoke, from branded minigames to custom integrations.
Your questions, answered
How can a rugby league club grow its fan database?
A rugby league club grows its fan database by giving fans a reason to share their details: a tipping competition, a team picker or a signed-merchandise giveaway. Every entry on Campaignware is a consented contact the club owns, ready for membership, ticketing and merchandise marketing.
How do clubs turn digital campaigns into sponsor revenue?
Clubs put a sponsor's name on a campaign fans choose to take part in, such as a sponsored tipping competition or Player of the Match vote, and sell it from their rate card. NSW Rugby League's Macca's Moment of the Match drove about 15% of McDonald's digital campaign impressions across State of Origin.
Can we run a season-long tipping competition?
Yes. Tipping and pick 'em runs round by round with a live leaderboard, in your branding, and every tipster is a contact you own.
Does the data go into our CRM?
Yes. Entries go into your CRM, straight in where an integration exists, such as HubSpot, Salesforce or Data Talks. Where there isn't one yet, our team can set one up, subject to scope.
Is it GDPR compliant?
Yes. Campaignware collects data with GDPR-compliant consent, and data is encrypted in transit and at rest. Sponsor opt-ins can sit alongside the club's own, so both sides get contacts they can use.
How quickly can we launch?
Most campaigns go live in under an hour. A typical campaign takes 20 to 40 minutes to build from a ready-made template, in your branding, without developers or designers.
Can you work with our sponsor directly?
Yes. Our team can work with your sponsor directly on the club's behalf and under the club's brand. The relationship stays yours.
Let's discuss your next big game or sponsor activation
Book a demo and leave with a campaign idea for your club.