Content marketing remains one of the most preferred strategies for online promotion. 82% of marketers are actively investing in content marketing by creating and publishing different forms of content such as videos, blogs, infographics, case studies, interviews, eBooks, whitepapers, and checklists.
However, companies still don’t apply tactics to scale their content marketing efforts or use tools to measure the ROI from content campaigns. Content marketing tools help marketers and agencies to revamp their content promotion efforts and to measure the ROI of every dollar spent on content marketing.
This guide will help you find the 12 best content marketing tools that modern marketers use to acquire more customers. You can use these content promotion software tools to reach customers throughout the buyer journey.
Here are the best content marketing tools:
Campaignware is a user engagement and insight platform for digital agencies and brands who use digital channels to engage with their audience.
It can be used by businesses of all sizes to achieve audience engagement targets.
Top features: Here are the top features of Campaignware:
Pricing: Campaignware offers four pricing plans. The first plan is free of cost. The second plan, ‘Starter’ starts at $49. The third plan, ‘Grow’ is offered at $199, and the final plan, ‘Pro’ is priced at $399 per month.
WordPress is an open-source platform for hosting and building a website. It offers different templates and plug-in architecture. You can use WordPress to publish blogs on a regular basis. Blogging is one of the best ways to acquire buyers at crucial stages of the buyer journey.
Top features: Here are the benefits and features offered by WordPress:
Pricing: WordPress is free to download and use. However, you need to pay for WordPress hosting, domain name, design, and plug-ins and extensions.
3. Google Trends
Google Trends analyzes the popularity of different topics and top search queries in Google Search across various regions and languages. Using Google Trends, you can check demographic insights, related topics, and related queries to help you better understand the current market trends relevant to your industry.
Insights from Google Trends help you create content according to topics that are most searched in your target region.
Top features: Here are the features of Google Trends:
Pricing: Google Trends is free to use.
4. Google Analytics
Google Analytics allows you to track visitor behaviour on your site. It also tells you the time a visitor spends on a page and which pages on your site get the most visits. You can use this information to decide the type of content you want to create for your audience.
Here are the best features of Google Analytics:
Pricing: Google Analytics is a free service offered by Google.
Ahrefs is an SEO tool that offers link building, keyword research, competitor analysis, rank tracking, and site audit features. The main tools offered by Ahrefs are Site Explorer, Keywords Explorer, Site Audit, Rank Tracker, and Content Explorer.
Ahrefs is majorly used to analyze a website's profile, SEO health, and keyword rankings.
Below are the best features offered by Ahrefs:
Pricing: Ahrefs offers four pricing plans. The ‘Lite’ plan is priced at $99 per month, Standard costs $179 per month, Advanced is charged at $399 per month, and the Agency plan costs $999 per month.
6. Hemingway Editor
Hemingway is a tool that lets you know if your content is readable or not. It is a word processor and proofreading app that helps you determine whether your copy uses an active voice has sentences that are easy to read, or uses fancy words.
The Hemingway Editor analyzes words, sentences, and paragraphs and offers suggestions to improve your content copy.
Top features: The following are the features of Hemingway Editor:
Pricing: The online version of Hemingway Editor is free. However, the desktop version, Hemingway App, is available for $19.99.
We also came across this copywriting tools guide that contains alternatives similar to Hemingway, that can help with editing and writing good copy,
Buffer is a social media marketing software that helps your content reach the desired target audience on the top social media platforms. You can easily schedule posts at a time when your audience is most active on your target social channels.
Buffer also lets you measure the ROI of your social media content promotion campaign.
Top features: Here are the most popular features of Buffer:
Pricing: Buffer offers two plans. The free plan allows you to manage up to three channels. The ‘Essentials’ plan is available at $5 per month and allows you to add unlimited social channels.
Canva helps you create customizable graphs, prints, and presentations. It offers pre-built templates, layouts, frames, and voice icons, making it easier to create content in the form of images, videos, and GIFs.
Top features: Below are the most popular features offered by Canva:
Pricing: You can use it for free. However, if you want to unlock premium photos, videos, and elements, or remove background, then you should go for the Premium plan starting at $119 a year.
Trello helps you coordinate with your teammates, manage projects, manage workflows, and track progress in a visual and productive way.
Using Trello, you can leave a message for your team members and share content with one another.
Top features: Here are the prominent features of Trello:
Pricing: Trello offers four pricing plans. The free plan lets you manage upto 10 boards per workspace, the Standard plan priced at $5 per month lets you create unlimited boards, the Premium plan priced at $10 per month offers calendar view and dashboard view, and the ‘Enterprise’ plan priced at $17.50 offers public board management.
Email marketing plays an important role in your content marketing strategy. Therefore, selecting the best email marketing tool is essential to acquire, nurture, and convert audiences at the right time. Mailchimp is a powerful email marketing automation platform that allows you to create, send, and analyze email campaigns.
Using Mailchimp, you can easily share your content to your potential audience via email and also measure the actions your subscribers take.
Top features: Some of the best features offered by Mailchimp are:
Pricing: If you have less than 2,000 email subscribers, then you can go for the basic plan that is free to use.
Pexels provides high-quality and professional photographs and footage. Not just images, you can use Pexels to find short videos suitable for your content.
You can also easily figure out the photographers with the most views of photos and videos uploaded.
Features: The two major features of Pexels are:
Pricing: You can use Pexels for free.
PathFactory can be used by large enterprise and mid-market B2B companies who want to deliver intelligent content experiences and virtual events across buyers’ journeys. It helps to connect your potential audience with your content and removes friction for B2B buyers.
It is recognized by Deloitte as one of North America’s 2020 Technology Fast 500 companies. It is also rated as the ‘Top-Rated Content Marketing Software’ by TrustRadius.
Here are the top features of PathFactory:
Pricing: The pricing details are not disclosed by PathFactory. However, you can book a demo to see how PathFactory converts your audience faster.
Mailshake is an email outreach and sales engagement tool designed to generate leads and boost metrics. It allows sales teams to send personalized cold emails, engage with prospects over the phone or on social media and it provides a simple to use dashboard for easy workflow management.
Top features of Mailshake include:
Pricing: Prices start at $44 per user, per month for email outreach. Sales engagement features begin at $75 per user, per month.
Sumo is a suite of tools that helps your website get more traffic, and in turn, more sales. It can be used on almost any type of website, including WordPress, and it allows businesses to build their email lists, increase conversions, and generate more sales. It takes just a few minutes to set up.
Features of Sumo include:
Pricing: There is a free option that allows up to 10,000 emails a month and up to $500 Sumo-driven revenue. The paid option is $468 annual payment (or $39 per monthly payment) and offers 50,000 emails and unlimited revenue.
BuzzSumo is a tool for marketers that helps them analyze the digital world and find new ideas for content. It searches the web for effective SEO-based content so you can see how popular it was, how long it stayed online, and how many backlinks it received.
BuzzSumo gives content marketers a look at the best-performing content in any niche.
Top features include:
Pricing: Buzz Sumo offers a free plan that starts with 10 searches per month, with three other options for greater use. Prices start at $79 a month for small start-ups and freelancers, $139 a month for small agencies, $239 a month for marketing teams (prices are based on annual payments). A free 30-day trial may also be available for larger plans.
We are living in a world where companies are producing tons of content every day, and the pressure of generating top-quality content can be overwhelming. Businesses that use top content marketing platforms for content creation and promotion will lead the race.