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Comparison

Campaignware Vs

Outgrow

There are a lot of content creation platforms out there, and choosing the right one can be overwhelming. We've written this  to make it as easy and transparent as possible for you to compare.
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Comparison

Campaignware Vs

Outgrow

There are a lot of content creation platforms out there, and choosing the right one can be overwhelming. We've written this  to make it as easy and transparent as possible for you to compare.
decor-v1-haze

Campaignware Vs

Outgrow

Outgrow is a SaaS platform to build interactive calculators and quizzes. They offer algorithmic calculations which requires understanding of mathematical operands. In this way Outgrow content can be more complex than Campaignware, however it is significantly more challenging to use and likely requires specialist content creation by Outgrow or a consultant.

Starter

Outgrow
Campaignware

Starter

★★★★
★★★★★
Number of templates
8
50
8 core templates (Calculatoirs, Quizzes, Recommendations, Chatbots, Assessments, Forms/Surveys, Giveaways/Contests, Polls) with pre-made examples limited by account tier
Including User Generated Content, Quiz, Lead Form, Team Picker, Trivia, Voting, Survey, Instant Win, Discount Code, Leaderboard, Tipping and Video Voting.  Plus 40+ pre-made content campaigns with more added weekly
Instant sign-up self service
Yes
50
7 day free trial
No credit card required. You can sign up and get creating immediately.
Number of lanuages supported
38
12
Numerous languages supported
Mandarin, Spanish, Portugese, German, Dutch, Malay, Bahasa, Vietnamese, Korean, etc
Free tier
No
Yes
7 day free trial only
Use free forever
User Generated Content templates
No
Yes
Users can create content walls for their audience to upload photos, videos or text content to
Viral sharing
Yes
Yes
Built in referral marketing features
Lead tracking
No
Yes
Only 3rd party pixel tracking
Track visits or conversions on your website and sales pages
GDPR compliance
Yes
Yes
Include your Terms and Conditions and Privacy Policy to become GDPR compliant
Chat support
Yes
Yes
Chat support from any page

Outgrow

Campaignware

★★★★
★★★★★

Number of templates

8
12
8 core templates (Calculatoirs, Quizzes, Recommendations, Chatbots, Assessments, Forms/Surveys, Giveaways/Contests, Polls) with pre-made examples limited by account tier
Including User Generated Content, Quiz, Lead Form, Team Picker, Trivia, Voting, Survey, Instant Win, Discount Code, Leaderboard, Tipping and Video Voting. Plus 40+ pre-made content campaigns with more added weekly.

Instant sign-up self service

Yes
Yes
7 day free trial
No credit card required. You can sign up and get creating immediately.

Multi-language

38
12
Numerous languages supported
Mandarin, Spanish, Portugese, German, Dutch, Malay, Bahasa, Vietnamese, Korean, etc

Free Tier

No
Yes
7 day free trial only
Use free forever

User Generated Content templates

No
Yes
Users can upload photos, videos or text content

Viral sharing

Yes
Yes
Built in referral marketing features

Lead tracking

No
Yes
Only 3rd party pixel tracking
Track visits or conversions on your website and sales pages with our custom deep insight pixel

GDPR compliance

Yes
Yes
Include your Terms and Conditions and Privacy Policy to become GDPR compliant

Chat support

Yes
Yes
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Trusted by the best companies
Ford_logo_flatMcDonalds-logoWhiskasAtomic212ASICS IMG MCECAmerican TouristerHyperXTourism-Tasmania
WoolworthsBeIn SportDell AIA InsuranceHawthorn FCHilltop Media NZ Rugby Emirates-LogoWolverhamptonFlo Records
 Western Sydney WanderersWallabiesTorrens UniversityHavasGoal com Disability sport and recCracker BarrelViacomCBSAdidas Bebop Asia agency
Atomic212ViacomCBSHyperX MCECTorrens University
McDonalds-logoDell Wolverhampton WolvesHavasWallabies
Pricing & Feature Comparison

Campaignware Vs

Outgrow

We compare the key elements our subscribers value, like access to template types, chat support, white labelling (especially for agencies) and more
Outgrow
Campaignware pricing plans
$
22
per month
3 Template Types
5 Total Content Campaigns
Maximum 1000 entries
No Analytics
No Chat Support
No Whitelabelling
Campaignware
Campaignware pricing plans
$0
per month
All templates
Unlimited content uses/entries
Maximum 50 leads
More leads in paid versions
Custom fields
Chat support
Analytics
Whitelabelling available
Start Now Free
optimised for speed

Amazing Features

website

Embed anywhere

Publish on Campaignware or embed in your website

icon - analytics

Built in analytics

See campaign performance in real time with your owned data

icons GDPR v4

GDPR Compliance

Campaignware is fully configured and ready for your GDPR compliant content

integrations

Integrations

Use Webhooks to integrate with any service

Campaignware's pixel is world beating and fully GDPR compliant

Pixel tracking

Rich data gathering for customer insight and hot leads

Campaignware is multi language for quizzes and polls in Hindi, Portuguese, Chinese, Spanish, Dutch, German, English, and more

Multi language

Create campaigns in Mandarin, Spanish, Hindi and many more

Gamification & interactive content

Campaignware Vs

Outgrow

Learn more about the products and the changing market landscape

Interactive content & why there's no excuse to not have it in 2021

Gamification is the latest way to refer to for interactive content, and with that has come even stronger prominence. Whether you call it gamification or interactive content, there's simply no excuse for not incorporating it to your agency's kit bag, or to your B2B or B2C in-house marketing playbook.

All businesses - B2B, B2C and beyond - should have interactive gamified content before 2021 comes to a close.

Acceleration of the need for interactive gamified content

The pandemic. Many are fatigued by discussion of the pandemic, but it's been a significant driver of change in marketing and needs to be acknowledged. Many reports demonstrate that audience engagement and retention suffered through the pandemic for a number of reasons.

  • Limited or non-existent on-premise market engagement; think retail, sport, and events of all kinds
  • Over-crowded digital market spaces; the B2B Webinar space, for example, was already crowded before the pandemic - in 2020 it was beyond oversaturated. Cut-through in this space is extremely challenging.
  • Consumer behaviour; reports have shown that the combination of lock-downs, rapidly changing global circumstances, and the state of digital adoption has resulted in a reduction in attention spans.

Gamified and interactive content is the answer to deteriorated audience engagement and conversion.

n Are you ready create gamified interactive content? Start now - it's free!

Gamified content works

It's fairly intuitive, that interactive content is inherently more engaging. And it is absolutely a precursor to increased sales (or whatever your final stage target metrics are).

1. Grows and deepens active engagement

Engagement is a metric used extensively by marketers as it indicates the depth of a visitor or prospect's interest in your offering. Active engagement is participation and genuine involvement - which, compared to passive action such as watching a video or reading an article, is significantly more important as an indicator of self-education and intent to buy.

Why does this matter?

The key difference between active and passive engagement is reflected in a substantial investigation by our friends at Contently, spanning their 60,000 contact list and encompassing contacts across the engagement spectrum.

The findings are not surprising, although the extent is: 

Measured KPIs directly correlated with engagement: 

Brand Awareness

Brand Opinion

Brand Associations

Brand Trust

Likelihood to Purchase

Net Promoter Score

Net Promoter Score: 

3x higher average NPS for Engaged subscribers Vs Unengaged subscribers.

Likelihood to purchase: 

Engaged subscribers were at least 4.6x more likely to purchase Vs Unengaged.

Brand trust: 

Engaged subscribers had 3x higher brand trust Vs Unengaged

The numbers don't lie; audiences are more engaged by interactive content, and more engaged audiences are significantly more likely to convert.

Verdict: Campaignware and competitors all deliver some degree of gamification and interactive content. It is something you, your business, or your agency can and should use. Platforms you can try for free and enable deployment of fresh gamified content, such as Campaignware, make it a must-have for all businesses and agencies.

�n Want to hit a bullseye everytime? Use interactive content - start now, it's free!
Campaignware is intuitive and easy to use

2. It's a data-driven world

You want to make the right choices - and this includes capturing the data you require.

Brands have largely embraced data-driven decision making. Big data and data science is increasingly governing personalised interactions - but audiences are savvy to this, and demand strong return for 'investing' their data with you. This is why interactive gamified content has a huge advantage over any other type of content.

Every business has specific data requirements, unique to them, which inform what stage of the buying cycle their prospect is at.

The great news is that interactive content enables brands to easily capture that data in a fun way that audiences buy into. Campaignware, and some competitors, have easily configurable custom lead generation questions embedded in quizzes, assessments, and polls. That data can be used to inform what offers are made and when, moving to the prospect's own needs and timelines.

Verdict: Campaignware offers a full suite of customisable buttons and fields to enable you to capture this data. Competitors allow some lead generation field customisability, however none are as complete as Campaignware's (at the time of writing).

3. Consumers want to learn not be sold at

Consumers are savvy and know when they are being pitched, and generally they don’t like it. However they're very happy to self-educate and understand that they may trade some piece of data in order to access tools that simplify that education.

There is an area where interactive content marketing stands out.

The internet is generally the first destination for educating prior to purchase, in both B2B and B2C. One study from the Acquity Group found 94% of B2B buyers research online before making a decision. Ascorching 91% of consumers research online prior to making important purchase decisions.

Interactive content, gamified product selection, and shopable quizzes are a superior way to guide consumers to the ideal product for them using multi-path quizzes (usually referred to as 'personality quizzes' in the biz), videos, infographics, and whitepapers, collaboratively moving consumers through a story.

Verdict: Campaignware and competitor products can be used for shopable quizzes and gamified production selection - however, beware that most do not offer Camapignware's multi-journey capabilities that lead to different outcomes or optional marketing buttons that link to any URL you specify.

User generated content is key

Campaignware is unique in offering User Generated Content Walls or UGC, in which your audience is invited to upload videos, photos, or text content which can be voted on or used as a competition entry. None of our featured competitors - to date - offer this capability.

Verdict: User generated content walls, or UGC, is one of the most highly regarded and persuasive interactive content types with 90% of consumers - even more in the lucrative Millennial and Alpha generations - consider it even more persuasive than search engine results! UGC walls, such as created with Campaignware, is a must have.

n Ready for your content conversions to reach the stratosphere? Start now - it's free!

4. Remarketing

Remarketing is one of the hottest marketing methods out there. It enables brands to reach out to consumers that have have already visited your website or app - maybe they looked around your product pages, or didn't complete a cart. It helps find and convert potential warm leads.

Interactive marketing and content allows you to get a lot more precision in your targeting and personalisation, through the adaptability of the questions being asked.

And that’s exactly what consumers want:

Campaignware takes it further with our powerful pixel so subscribers can break their reliance on social media audiences and pixels and build a 1st-party database they own.

Verdict: Neither this competitor or any other that we've analysed offer their own pixel. It is only Campaignware that offers this depth of capability and data insight.

5. Larger audience, more engaged, and increased conversions

If we consider every website or app visit that doesn't result in a sale or even just active engagement a lost opportunity, then chances are your web traffic is somewhere between 25 and 100% lost opportunities. It's the nature of the beast.

Interactive content drastically changes that equation.

Published reports from many sources show that, on average: 

Website forms convert 8%

PPC ads (Google Ads, for example) convert 2%

Campaignware's interactive content, averaged across all subscriber content, has 70% conversion.

Demand Metric reported that:

Interactive content such as apps, assessments, calculators, configurators, and quizzes generate conversions moderately or very well 70% of the time, compared to just 36% for passive content.

Most brands would be thrilled to even achieve 36% "moderate or very well performing" conversions for their content! 

Verdict: Campaignware content averages 70% conversion, which is far superior to static conversion options (such as forms). We cannot compare this with any of our competitors, as - unlike Campaignware - they've declined to publish their average conversion rate! 

n How will you celebrate hitting 70% conversion? Start now - it's free!
Testimonials

What Our Customers Say

Neil Sullivan
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
“We used Campaignware with a tier one client across both digital and TV, an unprecedented campaign for us as a publisher. The key objective was consumer engagement and that’s exactly what we got."
Neil O'Sullivan, Head of Branded Content
CBS Viacom
adam lester RA
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
“To launch the new-look Super Rugby tournament, we needed to increase engagement and awareness. Campaignware enables us to create multiple fan-focussed sponsor-branded campaigns”
Adam Lester, Marketing Manager
Rugby Australia
Marko Gluscevic Melbourne Victory Football Club
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
“We used Campaignware to secure a tier 1 partner for the 21/22 season and as a tool to secure other partnerships.
Campaignware made it very easy to create fully branded, working prototype campaigns which brands have loved and can easily see how the partnership will be executed."
Marko Gluscevic, Head of New Business
Melbourne Victory Football Club
Daniel Abanda Leganes
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
"It is one of the best platform that we have used to catch data and offer entertainment to our fans. It is so easy to use, easy to adapt to any kind of social network and CRM. And, a great opportunity for our partners get more visibility"
Daniel Abanda, Director of Partnerships
Leganés (La Liga)
Tom Shepherd
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
"At Atomic 212 we are always looking at technology as enablers to our campaign ideas. This is what Campaignware does, it allows us go to market quicker, so we can drive real and tangible results for our clients. It is a core part of our process."
Tom Sheppard, General Manager Media Technology
Atomic 212
Amber
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
"Campaignware's solution for our Pick My Club comp provided two key features not available in our previous platform, visual voting options and incentivised shareability. Both have been key in the success of our campaigns. We love how the back-end reports explain exactly how things are tracking."
Amber Wayn, Digital Marketing Executive
Hawthorn Football Club (The Hawks)
Hilltop media Kris McFarlane
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
"I’m getting great results for my clients. We are constantly asked for cool digital campaigns but budget or timeline restraints means we're unable to build something bespoke.   Campaignware lets us be agile and fast to market - the building blocks are there."
Kris McFarlane, Managing Director
Hilltop Media Group
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Neil Sullivan
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
“We used Campaignware with a tier one client across both digital and TV. The key objective was consumer engagement and that’s exactly what we got."

Neil O'Sullivan
CBS Viacom
Hilltop media Kris McFarlane
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
"I’m getting great results for my clients. We are constantly asked for cool digital campaigns but budget or timeline restraints means we're unable to build something bespoke.   Campaignware lets us be agile and fast to market - the building blocks are there."
Kris McFarlane
Hilltop Media Group
Marko Gluscevic Melbourne Victory Football Club
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
“We used Campaignware to secure a tier 1 partner for the 21/22 season and as a tool to secure other partnerships.”

Marko Gluscevic
Melbourne Victory Football Club
Tom Shepherd
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
"At Atomic 212 we are always looking at technology as enablers to our campaign ideas. This is what Campaignware does, it allows us go to market quicker, so we can drive real and tangible results for our clients. It is a core part of our process."
Tom Sheppard
Atomic 212
adam lester RA
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
“To launch the new-look Super Rugby tournament, we needed to increase engagement and awareness. Campaignware enabled us.”

Adam Lester
Rugby Australia
Daniel Abanda Leganes
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
"It is one of the best platform that we have used to catch data and offer entertainment to our fans. It is so easy to use, easy to adapt to any kind of social network and CRM. And, a great opportunity for our partners get more visibility"

Daniel Abanda
Leganés (La Liga)
Amber
star-filled-colorstar-filled-colorstar-filled-colorstar-filled-colorstar-filled-color
"Campaignware's solution provided two key features not available in our previous platform, visual voting options and incentivised shareability. Both have been key in the success of our campaigns. We love how the back-end reports explain exactly how things are tracking."
Amber Wayn
Hawthorn FC
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Leave a Review
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