Digital sticker bookReward the actions that matter to you.
A digital sticker book for your season. Fans collect stickers for the actions you choose, such as watching a broadcast, buying a ticket or clicking through from social, so they keep coming back, and every fan adds a contact you own.
Live in minutes, in four steps.
A typical campaign takes 20 to 40 minutes to build, from choosing a template to publishing, without developers or designers.
- Step 1
Pick the template
Start from this template. It's already built and proven with real clubs and brands.
- Step 2
Make it yours
Add your branding, content, prizes and entry form in the campaign builder.
- Step 3
Share it with fans
Publish it on your site or app, in a link in bio, an email or a QR code at the ground.
- Step 4
Own the data
Watch entries arrive live, then export them or sync them to your CRM.
What you get with this template.
- Reward what matters. Choose the actions that earn a sticker, from watching a broadcast to buying a ticket.
- Weeks, not minutes. Completing the book takes weeks, so fans keep coming back.
- From the couch to the stadium. Fans collect at home or by scanning a QR code on the big screen.
- Celebrate your history. Turn your legends and great moments into stickers fans want to collect.
- Built for a season. Run it across a whole competition, as the A-Leagues did over four months.
- Contacts you own. Every collector adds a consented fan to your database.
See real examples from clubs and brands.
Built into every template.
- Your branding, colours and fonts
- Consent captured on every entry, GDPR compliant
- Synced to HubSpot, Salesforce, Braze, Klaviyo and more
- Runs on your site, your app, a link in bio or a QR code
- Live reporting while it runs
- In any of 16 languages
Just need one campaign for now?
Brief us on a single project and get a project price, based on your brief. When you're ready for more, a subscription is far more cost-effective.
Your questions, answered
What is a digital sticker book?
A digital sticker book is a digital experience where fans collect stickers for actions you choose, such as watching a broadcast, buying a ticket or clicking through from social. Completing the book takes weeks, so fans keep coming back, and each action you reward is one that matters to your business.
Which actions can earn a sticker?
You choose the actions that earn a sticker, such as watching a broadcast, buying a ticket or clicking through from social. Fans can collect at home or by scanning a QR code on the big screen at the stadium, so every sticker rewards something that matters to your business.
How long should it run?
A digital sticker book is built for a season. The A-Leagues ran theirs over four months, starting with the women's competition, with A-League Women legends as the stickers fans collected.
How long does it take to set up?
A typical campaign takes 20 to 40 minutes to build from a template, depending on how much content you add, and most go live in under an hour. Most of the work is designing your stickers and choosing the actions that earn them. You build it in your brand without developers or designers, and Copilot gives you people from our team when you're short on time.
Where does the entry data go?
Sticker book data is captured with consent on every entry and goes straight into your CRM or marketing tools through built-in integrations such as HubSpot, Salesforce, Klaviyo and Data Talks. Webhooks send entries as people submit to any tool that accepts them, Zapier connects over 2,000 apps, and you can export it too. Campaignware is GDPR compliant and encrypts data in transit and at rest, so the contacts stay yours.
See it with your own campaign.
Book a demo. Bring your questions and leave with ideas for your next campaign.