Rugby Australia used Campaignware to run the ASICS Wallabies Fans XV ahead of the 2020 Bledisloe Cup. Fans picked their starting side from a curated list of players for the chance to win a signed Wallabies jersey and a $200 ASICS voucher. It went from first idea to live in 48 hours, and sponsor ASICS captured fan data and insights.
The challenge
With so much sport paused during the COVID-19 pandemic, fans were eager for the 2020 Bledisloe Cup against the New Zealand All Blacks. Dave Rennie had picked an untested Wallabies squad with many new faces, and the moment called for a rapid response.
What they did
- Concept, pitch, approval and launch, all within 48 hours
- A team selector built from the Campaignware squad selector template, with fans choosing their starting side from a curated list of players, many of whom had raised their profile in the Super Rugby AU season
- Prizes of a signed Wallabies jersey and a $200 ASICS voucher
The results
- Fan data and consumer insights for sponsor ASICS from every submission
- Plenty of debate on the Wallabies social channels, such as who should join 102-Test skipper Michael Hooper in the back row
- Awareness of the upcoming Tests, and a sponsorship activation with ASICS at its centre
Try it for your club
A pick your team campaign puts a sponsor at the centre of the debate fans are already having, with data from every entry. Start from the rugby union team selector template or see how Campaignware works for clubs, unions and their sponsors.
Book a demo to see it in your brand, or talk through your project.
