April 27, 2023

Hawthorn FC and Campaignware expand partnership to collaborate on unique MCG fan activation for AFL Round 1.

Hawthorn FC and Campaignware expand partnership to collaborate on unique MCG fan activation for AFL Round 1.

Hawthorn FC and Campaignware will offer an innovative fan experience that will be activated at the MCG concourse before their Round 1 clash on the 19th March.

The campaign has been made by Campaignware’s new Bespoke division to give fans the chance to take a full body photo in a stylish booth which is inserted into the centre of a specially designed team photo, which fans will be able to keep forever as a memento.

Hawthorn FC will be offering this unique experience to fans for free, with different versions of the campaign throughout the year in both physical and digital experiences - powered by the world-first image insertion technology built by Campaignware.

Karina Bloomfield, Head of Marketing of Hawthorn Football Club said:

“For the first time in three years, we’re able to celebrate the beginning of the AFL season in a big way, and with a 60,000+ crowd anticipated for our Round 1 grudge match, we wanted to give our loyal members and fans every reason to get along to the game.

Adam Mussa, Founder of Campaignware said

“We’re thrilled to continue pushing the boundaries of fan engagement with our longstanding partners Hawthorn FC by creating this unique physical activation space, and showcasing the scope of what Campaignware can offer to the sporting community through our Bespoke division. 

This campaign is innovative for fans by offering them a unique experience before the match, and a world-first technical achievement in how it can be scaled to create unique experiences digitally and physically.

We can’t wait to see the smiles on fans faces on the day, and just how far we can push this technology in the future.

About Campaignware

Audience building, reimagined.

Campaignware’s platform offers fan-favourite gamified campaigns including voting, squad predictors, quizzes, leaderboards, spin and wins and more, coupled with customisability and first-party data acquisition to ensure a high-quality fan experience.

Rightsholders, federations, sponsor brands and publishers worldwide including Sporting News, Castore, Australian Grand Prix Corp, DAZN and many more leverage powerful interactive content that fans and prospects will happily interact with, to grow fanbases.

Book a demo today at www.campaignware.com

For more information about Campaignware, please visit their social channels:

➔Website: https://www.campaignware.com/

➔LinkedIn: Campaignware

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