October 5, 2020

FAN+ & Campaignware (Benchvote) team up to create digital content

2 Australian startups collaborate

Two Australian sporting startups FAN+ and Campaignware are collaborating to create exciting online fan engagement opportunities for sports fans during the COVID-19 period and beyond

Campaignware (formerly Benchvote) software helps sports rights holders and sponsoring brands better engage and understand their audience through a library of effective and engaging digital campaigns, coupled with comprehensive analytics and data acquisition.

FAN+ is a sporting and entertainment experience platform that connects fans with live experiences with athletes, personalities and sporting clubs. Both companies understand the sporting landscape, startup ecosystem and are excited to be collaborating to maximise and increase fan engagement and activation opportunities on their platforms.

Even though world sport is facing an unprecedented lockout period, FAN+ and Campaignware are still committed to keeping sports fans engaged with a range of competitions, quizzes and trivia questions based on current and past sporting events with fantastic weekly competitions and giveaways.

Founder Rod Harys says “We are thrilled to be working with Campaignware and engaging our fans using their innovative technology. A focus for us is to keep fans engaged and connected to sport and with Benchvote we can certainly offer this via our online channels.”

Adam Mussa, CEO and Founder of Campaignware said “We’re excited to work with Rod Harys and Aaron Warburton at FAN+ to grow and develop their audience through Campaignware technology. We look forward to getting FAN+’s range of incredible experiences, into the hands of more sports fans around the world.”

The teams at FAN+ and Campaignware are working on some exciting campaigns that will be launched into the market shortly.

FAN+ is the first marketplace of its kind in Australia that offers fans access to the most extraordinary and exclusive experiences. FAN+ connects fans with their sporting clubs, athletes, and personalities via live experiences. We give fans access to the most unique experiences in Australia and across the globe. We do it by creating premium experiences for fans whilst supporting and giving back to community and charity organisations. From a swimming lesson with an Olympian to hitting the court with a Grand Slam Champion, FAN+ gives everyday people access to “money can buy” experiences. www.fanplus.com

Campaignware is a fan engagement and digital activation creation platform. It’s designed for sports rights holders, federations, brands and agencies to engage fans, activate sponsors and collect data for short, or season-long campaigns through its self- service, no-code platform. Campaignware is currently working with clients across AFL, NRL, A-League, NBL, Media Companies and Brands. www.campaignware.com

For further information please contact FAN+: marketing@fanplus.com For further information please contact Campaignware: marketing@campaignware.com

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