Building your email list from Facebook can be challenging, as Facebook ultimately want you to pay to do this in the way of ads.
The benefits of using Facebook Ads to grow your email list include:
Quick to set up
Instant results if your ad strategy works
Can be hyper targeted on who you want to target
There are also some downsides to Facebook Ads to build your email list:
Can be very expensive
Limited options
Can have poor conversion rates based on other examples
Limited customisation options - only multiple choice + short text answers
Promoting via regular Facebook posts can also have a poor conversion rate due to the generally low take up rate with these types of posts - usually in the 0.5 - 2% conversion rate mark.
An alternative to Facebook Ads - Gamified Lead Magnet Ideas
The guiding principle of capturing ‘zero-party data’ is if you provide your audience with a great experience, they’ll happily provide you with their data.
Select the goals Grow Database and Audience + Fan Engagement
Pick a lead magnet template that works for your audience
Customise it and get it ready
Embed it onto your website
Share it across your social networks to drive engagement, or boost it with Ads.
One of the key benefits here is you’re converting your Facebook audience who are mostly anonymous and unknown, into your email list - which is a high value email subscriber since they’re already familiar with you and your brand, and you’re doing it in a way that’s simple, brand authentic and high performing.