Building your email list from Facebook can be challenging, as Facebook ultimately want you to pay to do this in the way of ads.
The benefits of using Facebook Ads to grow your email list include:
There are also some downsides to Facebook Ads to build your email list:
Promoting via regular Facebook posts can also have a poor conversion rate due to the generally low take up rate with these types of posts - usually in the 0.5 - 2% conversion rate mark.
The guiding principle of capturing ‘zero-party data’ is if you provide your audience with a great experience, they’ll happily provide you with their data.
Coupling Facebook with gamified content as a lead magnet can help drastically grow your email list conversion rates. Here’s how an Australian sports team used a polling tool to grow their email list and capture quality leads, and a Record store used a simple competition mechanic to grow their email list.
It takes a little more time to set up, but using a tool like Campaignware’s 50+ pre-made interactive content examples can really help.
One of the key benefits here is you’re converting your Facebook audience who are mostly anonymous and unknown, into your email list - which is a high value email subscriber since they’re already familiar with you and your brand, and you’re doing it in a way that’s simple, brand authentic and high performing.