Select the goals Grow Database and Audience + Fan Engagement
Pick a lead magnet template that works for your audience
Customise it and get it ready
Embed it onto your website
Share it across your social networks to drive engagement, or boost it with Ads.
One of the key benefits here is you’re converting your Facebook audience who are mostly anonymous and unknown, into your email list - which is a high value email subscriber since they’re already familiar with you and your brand, and you’re doing it in a way that’s simple, brand authentic and high performing.