The Wests Group, owner of NRL club the Newcastle Knights, used Campaignware to run a spin and win for its partner Coca-Cola across five Wests venues. Members bought a Coca-Cola drink, scanned their member card and spun to win. The campaign drew over 1,000 entries, nearly 800 of them unique, and updated member details along the way.
The challenge
The Wests Group's digital marketing team wanted to deliver for its partner Coca-Cola, which meant boosting sales of Coca-Cola products across five Wests venues.
Because the campaign would rely on Wests' loyal membership base, the team saw a chance to do two more things at once: lift member engagement and update members' details.
What they did
Wests had been using Campaignware for over two years when it ran this campaign. It chose the spin and win template, with prizes members wanted: official Newcastle Knights 2024 merchandise (home jerseys, bucket hats and can coolers) and Coca-Cola soft drinks. The Campaignware team helped add some bespoke requirements.
Entry was simple. Members bought any Coca-Cola soft drink at one of the five venues, scanned their member card and entered a few details. Then they spun the wheel and found out straight away if they'd won.
Wests promoted the campaign on the Wests and Knights websites and social channels, by email to members and prospects, and on electronic screens, points of sale and table talkers in all five venues.
The results
- Over 1,000 entries, nearly 800 of them unique.
- Display banners on the Newcastle Knights website alone landed over 200,000 impressions.
- The campaign boosted Coca-Cola product sales in the five venues.
- Members engaged with Wests, and the club group updated membership details in the process.
In their words
“Creating the campaign to boost the sales of Coca Cola products in our five clubs with the Campaignware platform was a breeze. The user-friendly design and comprehensive features made it simple to craft an effective and engaging campaign with the Wests members and the support from the Campaignware team to add some bespoke requirements was amazing. The platform's ease of use and efficiency truly exceeded our expectations. Highly recommended for any organisation looking to simplify their campaign process.”
Carolina Mejia, Digital Marketing Manager, The Wests Group
Key takeaways
- Tie entry to a purchase. Buying a Coca-Cola drink to enter linked the campaign directly to the partner's sales.
- Keep the barrier low. A member card scan and a few details were all it took to play.
- Promote from every angle. Websites, social, email and in-venue screens together gave the campaign its reach.
Try it for your club
Clubs and venue groups can run the same idea for any partner with the spin and win template: a purchase to enter, and member details captured with every entry. See how Campaignware works for clubs, leagues and governing bodies.