Field notes, October 2026: ideas and updates from Campaignware.
Looking for Christmas campaign ideas? Here's what's new at Campaignware this month, from an advent calendar template and a new Score Predictor to Braze and Klaviyo integrations and real campaigns to borrow from. If you run campaigns for a club, brand or agency, there's something here for your Christmas plans.
Key takeaways
- Run an advent calendar for 12 days, 24 or as many as you like, with a new reward behind every door.
- The new Score Predictor works for one match, a full round or the whole season.
- Entries can now flow straight into Braze or Klaviyo journeys as they happen.
- Our Showcase puts real campaigns from Australia, New Zealand, the UK and Europe in one place.
Run an advent calendar this Christmas
Christmas is one of the few times your audience is looking for a reason to come back every day. An advent calendar gives them one. Each day unlocks a new door: a prize, an offer or a piece of content, and every entry adds a contact you own and can reach again in the new year.
Run it for 12 days, 24 or as many as you like. It's built from a template, in your brand, without developers or designers, and a typical campaign takes 20 to 40 minutes to build. To be live on 1 December, start in November.
Explore the advent calendar template.
Bring fans back every round with Score Predictor
Our new Score Predictor lets fans predict one match, a full round or the whole season. Points and a live leaderboard keep them returning each week, and you can show the leaderboard on the big screen on match day. It's built on our latest generation of templates, designed to look great in your brand on every screen.
See the Score Predictor template.
Send entries straight to Braze or Klaviyo
Capturing the data is half the job. Acting on it while interest is high is where the value is. Entries can now flow into your Braze or Klaviyo journeys as they happen, ready for a ticket offer, a merch drop or a welcome series. We set each one up to suit your account, alongside our webhooks and Zapier connections.
See how Campaignware connects to your tools.
Borrow an idea from real campaigns
Our Showcase puts real campaigns from clubs, brands and agencies across Australia, New Zealand, the UK and Europe in one place. Browse by sport, vertical or campaign type and borrow an idea for your own.
Our brand-new website is live too. It's the quickest way to see what you can run with us: campaign templates for every occasion, Campaignware Studio for more bespoke projects and Campaignware Copilot for when you need extra hands.
Christmas ideas for retail brands
Christmas is peak season in store. Our guide to 29 in-store activations covers ideas that lift footfall, dwell time and sales, plus what to check before running a prize promotion in the UK and EU.
Got an idea no template covers?
Campaignware Studio builds custom digital experiences, from a branded minigame to a Christmas microsite. We took this campaign from idea to live in market in less than 24 hours for an agency and their brand.
This Christmas, Studio can build:
- A Christmas campaign that goes beyond a template, with its own mechanic or look
- A microsite or landing page for a festive event, clinic or merchandise drop
- Small internal tools, such as a random winner draw for your Christmas giveaways
Ready to plan your Christmas campaign? Book a demo, or brief us on a project.
