Written by the Campaignware team. We make one of the platforms in this guide, so we've described every platform, including ours, by what it is built for, using what each company says on its own website. We re-check this guide every quarter.
The short answer
The best fan engagement platform is the one built for the job you need done, and run by the people you have. If your own marketing and commercial team wants to launch score predictors, tipping competitions, quizzes and votes every round, show them live at the ground and sell them to sponsors, Campaignware is built for that. If you're adding interactive features to broadcast, streaming or your own app with developers, look at Monterosa or LiveLike. If you run campaigns across many industries, look at Komo or Qualifio. If fan data across events and marketing is the priority, look at Tradable Bits. If you need a club app first, look at Choicely.
Start with the job, not the platform
"Fan engagement platform" covers different products. Before you compare suppliers, decide which of these jobs you're hiring for:
- Campaigns every round. Score predictors, tipping competitions, quizzes, votes and team selectors that bring supporters back every week.
- Live moments. Live results on the big screen at the ground, votes during the match, or interactive features inside broadcast and streaming.
- Supporter data you own. Every entry becomes a consented contact in your own CRM, so you can reach that supporter again.
- Sponsor assets. Branded campaigns your commercial team can sell, with results partners can see.
Apps and ticketing are a separate job. Most campaign platforms link through to your app and ticketing rather than replace them.
Where each platform sits
Our view, based on what each company says on its own website. Checked 26 Oct 2026.
Seven fan engagement platforms, by what they're built for
Campaignware
Built for: sports clubs, leagues, governing bodies and the brands that sponsor them, at every level from community clubs to national leagues, with plans for every size of organisation.
Your own team launches score predictors, tipping competitions, quizzes, votes and team selectors from templates, in your brand, without developers or designers. A typical campaign takes 20 to 40 minutes to build. On match day, big-screen graphics come with the QR code, link and live results built in, refreshing on their own, so the event-day team can run it with almost no effort.
Every entry adds a supporter you can reach again, and campaigns become sponsor assets your commercial team can sell. You can give a sponsor its own sub-account so it sees its results first-hand. Campaigns run on your website or inside your app through an embed. We've been in sport since 2018 and we're an EFL endorsed provider.
"What's impressed us most is how simple the platform is to use and how flexible it is for different types of fan engagement activity."
Anna Melia, Head of Marketing, Blackburn Rovers
Choose it if: your marketing and commercial team wants to run campaigns every round, grow a supporter database you own and sell digital inventory to sponsors.
Where it doesn't fit: we don't sell tickets, build club apps or run fantasy. Our campaigns link through to your ticketing and app downloads, so pick one of the platforms below for those and run campaigns alongside.
Komo
Built for: audience engagement and data across many industries, from events, retail and hospitality to sport and broadcast. It calls itself "the audience engagement and data platform", with ready-made mechanics, rewards and zero-party data capture, run as hosted pages or embedded through SDKs and APIs.
Choose it if: you run engagement across several industries, not only sport.
Monterosa
Built for: sport, media and entertainment, with interactive features that plug into apps, websites, connected TV, venues, broadcast and streaming. It offers guided setup and an SDK and APIs for developers.
Choose it if: you're a rights holder or broadcaster adding live interaction to broadcast and streaming, with developers or an agency.
LiveLike
Built for: teams, leagues, broadcasters and venues that want polls, chat, loyalty and an AI assistant inside their own app, added through SDK and API integration.
Choose it if: you have developers and want engagement features built into your own app.
Tradable Bits
Built for: sport, music and live events, around fan data: collecting it through engagement templates, analysing it and using it for ads and messaging.
Choose it if: joining up fan data across events and marketing is the priority.
Qualifio
Built for: marketing teams in several sectors, including media, consumer brands and sport. It's a self-service platform for interactive campaigns and first-party data collection.
Choose it if: you run data-led campaigns across several sectors.
Choicely
Built for: sports organisations that want their own app without a development project. It's a no-code builder for native apps, with votes, polls and sponsor placements.
Choose it if: a club app is what you need first.
For football clubs
Football clubs in the UK and Europe usually want three things from fan engagement campaigns: a score predictor or prediction league that brings supporters back every matchday, player of the match and goal of the month votes a partner can own, and supporter data the club can use for ticketing and membership.
Campaignware covers all three, and it was voted easy to use across every level of the EFL after its Innovation Lab. If you need an all-in-one club app, website and ticketing system instead, StandBased is built for football clubs, and our campaigns can run alongside it.
How to choose in three questions
- What must this do in the next 90 days? Sell tickets, run a live match-day moment, grow your database or give a sponsor something new. Pick the platform built for that job.
- Who will run it every week? If it's your existing marketing or commercial team, choose something they can launch themselves. If you have developers or an agency, an SDK or API-led platform gives you more control.
- Who owns the data? Check that every entry lands in your own CRM, with consent recorded, so you can reach those supporters again.
Questions clubs ask
Which fan engagement platform is best for a football club?
It depends on the job. For score predictors, votes and sponsor campaigns your own team runs every matchday, Campaignware is built for that. For a club app and ticketing in one, look at StandBased. For live interaction inside broadcast and streaming, look at Monterosa.
Do we need a club app to run fan engagement campaigns?
No. Score predictors, quizzes and competitions can run on your website, from a link in social posts or a QR code at the ground. If you already have an app, campaigns can sit inside it through an embed, so supporters take part where they already are.
Can fan engagement campaigns be sold to sponsors?
Yes. A branded score predictor or player vote is digital inventory a sponsor can own for a season, with entries and impressions they can see. Run it first, show partners the results from your own supporters, then sell it. On Campaignware you can give the sponsor its own sub-account to see its results.
Can a club use more than one fan engagement platform?
Yes, and many do. A common setup is one platform for the app, ticketing and memberships, and another for campaigns and sponsor activations. What matters is that data from both reaches the same CRM, so you see each supporter once.
How quickly can a club launch a score predictor?
With a template, the same day. On Campaignware, a typical campaign takes 20 to 40 minutes to build, and most go live in under an hour. A custom build on an SDK or API-led platform usually needs developer time first.
See what other clubs have built
Clubs, leagues and sponsors across Australia, New Zealand, the UK and Europe run their campaigns on Campaignware.
Book a demo · Talk through your project
How we made this guide: every platform is described from its own website, checked on 26 Oct 2026, and we re-check each quarter. Spotted something out of date? Tell us and we'll fix it.
