Australian marketing technology company Campaignware has partnered with German audio based fan engagement platform mycrocast to share resources and assist each to launch in new markets.
Mycrocast will use their knowledge of the German market to help Campaignware launch in the German market, and Campaignware will use their APAC market knowledge to help mycrocast launch in Australia and New Zealand.
Both companies will also integrate their products to deliver never before seen community engagement solutions targeted to professional sporting organizations - particularly increasing inclusion for fans with accessibility and language needs.
Campaignware’s founder, Adam Mussa, commented on the partnership: “We’re very excited to be working with Marcel at mycrocast. This was one of the first sports tech solutions I’ve seen that can deliver on its promise of using the power of user-generated content to help fans with accessibility needs, all over the world. We’re glad to leverage mycrocast’s knowledge of his native market to help us push into new markets.
mycrocast's CEO Marcel Hesse commented on the partnership: "We had trustful conversations from the beginning and immediately recognized synergies between both companies, which we now want to use together to push each other in the respective markets. First talks of our partner clubs with Campaignware show that the German market is interested in this great product."
Campaignware has provided their digital content platform for domestic and international clients as diverse as Melbourne Storm of the NRL, Wolverhampton Wanderers of the Premier League and Wigan Warriors of the English Super League, Castore, Sporting News, DAZN and many more.
Campaignware is a digital campaign creation platform to engage fans, activate brands, and capture leads.
It enables brands to get the direct attention of the fans of the sport/ team they sponsor at the moment of passion - through interactive, gamified content that collects first party data and insights, helping the brand unlock higher ROI from their marketing spend by finding the fans who actually want to buy.
Learn more at: https://www.campaignware.com/
mycrocast breaks down barriers using audio. The open platform combines audio and fan engagement and lets more people participate easily, whether inside or outside the sports venue. In addition to the inclusion of visually impaired people without special hardware, fan radios are offered via the SaaS by clubs and associations such as UEFA, DFB, EHF, Ajax Amsterdam and Hamburger SV.
Learn more at: https://www.mycrocast.com
Adam Mussa – Campaignware
P: (+61) 415 544 562
Marcel Hesse - mycrocast
P: (+49) 157 736 765 28